What’s Changing at PrimeInvestor: Your Complete FAQ

We understand that our decision to wind down the Research Analyst subscription service raises many questions. This FAQ addresses the most common concerns we’ve heard from subscribers like you.

About the Transition

Why are you discontinuing the subscription service?

Over the years, we’ve learned that what investors need most isn’t just recommendations—it’s comprehensive support in implementing them. The most frequent questions we’ve received have been about how to build portfolios, how to size allocations, and how to align investments with individual circumstances.

At the same time, regulatory changes have significantly increased our compliance costs, created restrictions on how we can communicate our track record, and increased costs of attracting new subscribers. These factors together make it challenging to continue delivering the quality you expect at a sustainable subscription price.

Our new PMS model allows us to provide integrated research, portfolio construction, execution, and ongoing management—a complete solution rather than recommendations alone.

When will the research subscription service end?

April 30, 2026 is the last day of active recommendations and portfolio maintenance. All existing subscriptions will be honoured until that date.

What happens to the subscription amount I paid?

On May 1, 2026, we will refund the pro-rata amount for any unused portion of your subscription period.

My subscription expires before April 30. What happens?

We’ve automatically extended all subscriptions that are up for renewal between now and April 30 to that date at no additional cost. You won’t be charged for renewals during this period. All auto-renewals will be stopped.

I am a trial subscriber in the free trial period. What happens now?

We have closed our subscription service and stopped taking fresh subscriptions. Therefore, once your free trial period ends, you will not be able to access the recommendations and subscriber-only tools.

Website changes

Will the website change?

The website remains the same: https://primeinvestor.in/. However, the home page will not be the one you are familiar with! It will be redesigned to reflect our new PMS business. However, once you log in, you will see the same layouts, navigations, and tools that you have today including your Dashboard.

Is the login to my PrimeInvestor account the same?

The login process will undergo a change to an OTP-based login. Until now, you entered your email and password to log into your PrimeInvestor account. From 31 January, you can enter either your email or mobile number registered with us. We will send an OTP to both email and mobile, with which you can log into your PrimeInvestor account. 

Managing Your Portfolio After April 30, 2026

I built my portfolio based on your recommendations. What happens to those long-term positions I’m holding?

This is one of our biggest priorities. You won’t be left in the dark on positions you entered based on our research. Here’s what we’re doing:

For Prime Stocks:

• All Buy calls outstanding on April 30th automatically become a hold. That is, we will no longer be telling you when valuations and stock prices are not conducive for making fresh investments.
• However, our analyst team will continue to watch earnings, stock prices, and other developments of all these stocks, as well as those which are in the current Hold list in Prime Stocks.
• If we determine a shift in call to Sell is necessary, we will proactively email all subscribers as of April 30  with the change and rationale.

For Prime Funds:

• Our complete MF ratings with Buy/Hold/Sell calls will remain freely available
• You can check the status of any fund in your portfolio at any time using the Mutual Fund Review tool, or by accessing the individual fund pages, or using the Prime Ratings (the buy/sell/hold call are listed separately in a column)
• This ensures you can make informed decisions about whether to continue holding or exit

How will I know about new investment opportunities or emerging themes?

We understand this concern—you’ve relied on us to identify and analyze new opportunities, new fund launches, or emerging sectors. Here’s what will continue:

1. Research Reports: We’ll continue publishing insights on equity and debt markets, sector analyses, and broader themes—though at a reduced frequency. While these won’t include specific “buy” recommendations, they’ll help you understand important developments.
   
2. MF Ratings: Funds that build a track record will continue to be added to our existing Prime Ratings with Buy/Hold/Sell calls, so you can evaluate fresh mutual fund opportunities. Our ETF ratings will also continue.
   
3. Tools for Your Own Analysis: All our screening and analysis tools remain available, empowering you to research opportunities independently.

We recognize this means more work on your part. For those who prefer comprehensive, integrated support, our PMS offers a solution where we identify opportunities and implement them for you.

Can I still use the Portfolio Review Tools?

Yes, absolutely. Both the Mutual Fund Review Tool and Stock Review Tool will remain available to you at no cost even after May 1, 2026. The only change: Portfolio holding updates will be restricted to once per quarter, which we believe is adequate for long-term portfolio maintenance. 

What about the Prime Portfolios I’m following?

Prime Portfolios will no longer be actively maintained or rebalanced after April 30. However:

• The underlying funds in these portfolios can be checked using our free MF Ratings and Calls
• Any funds that move to “Sell” status will be clearly marked
• You can use the Portfolio Review Tool to get an overall assessment

Will the tools and rankings be as comprehensive as before?

Yes. The quality and coverage of our mutual fund rankings, stock screeners, MF screeners, rolling returns tool, overlap analysis, calculators, and other analytical resources will remain unchanged. These are powerful tools that many DIY investors use successfully to manage their portfolios.

About the New PMS

How do I learn more about your PMS?

Our PMS has three distinct strategies:

• A mutual fund only portfolio that will be asset-allocated. There are 3 sub-strategies under this with varying equity allocations for different risk levels.
• A mutual fund + stock portfolio that blends the benefits of both mutual funds and direct stocks
• A stock-only portfolio that follows a flexi-cap, bottom-up approach

You can learn more about our services here: primeinvestor.in/portfolio-management-services/. You can register if you would like to be on our waiting list and enjoy early bird offers.

What makes your PMS different from other PMS offerings?

Most PMS offerings in India are high-risk, stock-only portfolios that are suited only for one segment of your overall investment corpus..

Our PMS is uniquely designed for the kind of investor you already are:

• Mutual Fund PMS option: For investors who prefer the diversification and professional management of mutual funds
• Stock PMS option: For those comfortable with direct equity, but without the excessive risk concentration typical of other PMS products
• MF+Stock PMS option:  For those who want comprehensive management of a core fund portfolio with the additional kicker from stocks.
• Competitively priced: Structured to highly affordable to long-term investors who’ve built wealth through disciplined investing
• Built on our research: The same analytical rigour you’ve relied on, now with complete implementation and ongoing management

I’m a DIY investor at heart. Is PMS right for me?

This is a personal decision. Many successful DIY investors find value in PMS because it frees up time while ensuring professional execution and monitoring. Consider PMS if:

• You want to continue benefiting from our research but prefer not to handle execution and tracking
• Life circumstances have changed and you have less time for active management
• You want professional oversight while maintaining a personalized strategy

What’s the minimum investment for your PMS?

The minimum investment option is Rs 50 lakh (per regulatory requirements) – the investment can be split across multiple strategies within our PMS offering. We would urge you to treat this as your 100% complete Wealth solution using PMS rather than just another product for you to hold. 

Practical Concerns

I have questions about my portfolio. Can I still reach out?

Until April 30: Yes, absolutely. We’re here to answer questions and provide support as we always have.

After May 1: We won’t be providing portfolio advice, stock or fund explanations, and so on as we have so far. However, as part of the free tools, you can:

• Use our review tools to get automated assessments
• Check MF Ratings and Buy/Hold/Sell calls  for specific fund guidance

For comprehensive, personalized guidance, our PMS clients receive ongoing advisory support with advisor earmarked for them.

What if there’s a market crash or major event after April 30?

We’ll continue publishing research on significant market developments and their implications. While we won’t provide specific portfolio recommendations, our market commentary will help you understand the broader context for your decisions. For Prime Stocks positions you hold, remember that we’ll continue tracking them and will notify you if a call change is warranted.

Will you continue answering questions via email?

Until April 30, 2026, yes—as we always have.

After May 1, we’ll do our best to answer general questions on the blogs, but we won’t be able to provide personalized portfolio advice or analyses outside of our PMS offering. The free tools are designed to help you find answers independently.

For Long-Term Subscribers

I’ve been with you since the early days. This feels like a drastic change.

We deeply understand this sentiment, and we’re genuinely grateful for your loyalty. This decision wasn’t sudden for us—we’ve been evaluating our model for quite some time. The regulatory environment and the feedback we consistently received about needing more comprehensive support both pointed in this direction.

If you’ve been with us for years, there’s a strong likelihood that our recommendations have helped you build meaningful wealth. We’d be honoured to continue that journey with you through our PMS, where we can provide even more comprehensive support.

I’m not sure I can afford PMS. What are my options?

We’ve worked hard to price our PMS competitively, and if you’ve been investing systematically based on our recommendations, you may find you’re in a position to consider it. That said, if PMS isn’t feasible right now:

• All our free tools remain available to support your DIY journey
• Our MF Ratings and calls will help you make sound mutual fund decisions
• For stocks you’re already holding based on our calls, we’ll continue monitoring and alerting you to changes

Can you create a “lite” subscription option instead?

We explored this extensively. The challenge is that regulatory compliance costs are largely fixed—they don’t decrease proportionally with a reduced service offering. A “lite” option would either be priced too high to be attractive or would require us to significantly compromise on quality. We believe it’s better to offer comprehensive free tools for DIY investors and a full-service PMS for those who want integrated support, rather than a compromised middle ground.

Final Thoughts

Is this really the end, or might you bring back subscriptions?

We’re committed to making our PMS successful and don’t foresee returning to the subscription model. The regulatory environment and the comprehensive nature of what investors need make the PMS structure a better fit for how we can serve you.

What’s your message to loyal subscribers?

Thank you. Truly.

Your trust in us, your feedback over the years, and your willingness to act on our recommendations have been invaluable. Many of you have been with us since we started, and we don’t take that loyalty lightly.

We’re not abandoning you—we’re evolving to serve you better. Whether you choose to join us in PMS or continue your DIY journey with our free tools, we’re committed to ensuring you have quality resources to make informed investment decisions.

This isn’t goodbye—it’s a new chapter.

Still Have Questions?

If your question isn’t answered here, please reach out to us at [email protected]. We’re here to help you navigate this transition.