Prime Review

Available for subscribers only
A unique tool to review your portfolio and know if you’re investing right. Calls given by combining a fund’s Prime Rating, its strategy, nature of performance, the equity and debt market outlook, its suitability as an investment & more. Updated every quarter.
Prime Review

How to use our MF Review Tool

Our MF Review Tool  is a recommendation tool providing our view on funds. That is – whether a fund is a buy or hold or sell. We do a quarterly review of these views or change them as appropriate.

Objective of the tool

Before we move to the changes, we would like to explain our process, philosophy, and objective behind providing this tool.

The objective of this tool is to help you fulfil a major requirement of portfolio maintenance – which is to ensure you stay with good products and bad products are weeded out. When you use this tool to review your funds, you will know when funds are slipping or when they are improving. At a glance, you will know which of your funds you should be keeping an eye on, and which ones you should weed out of your portfolio.

The tool seeks to identify good funds or slipping funds, sometimes well ahead of market. This is not a job easily done even by advisors because unless one is looking and researching active mutual funds closely, it is very unlikely that such trends can be identified.

However, portfolio review requires that you also manage your asset allocation, that is, how much of your portfolio is in equity, debt, etc. We have touched upon how to manage it yourself in our detailed article here. Please use that or please consult your advisor in this regard.

MF Review tool is meant to be a self-service, DIY tool. We do not further provide individual advice. The reason for these is that as SEBI-registered research analysts, we are equipped and allowed only to provide our opinion and recommendations on products. Providing financial planning, advisory and tax consulting services would be beyond our ken or capability and also do not come within the regulatory permit given to us.

This tool is different from Prime Ratings

Our buy/hold/sell calls and our ratings are not the same. We do not simply go by ratings to give those calls.

Ratings, with all the fine-tuning that we do, can still mask 2 things: any near-term but steadily trending improvement or any emerging risks. Hence there is one more layer of analysis that goes before we provide our calls.

This might involve looking closer at near-term trends and juxtaposing it with the changes in the portfolio or the reason for a portfolio turning around or slipping.

While there is certainly some structure to giving these calls, it is certainly not a cookie-cutter approach. There is enormous thought and debate that goes behind some of these calls that are borderline between a buy and hold or a hold and sell.

How and when you can use this tool

You can use the MF review Tool in the following ways:

  • Check whether the funds you hold are buy or hold or sell periodically – ideally quarterly or half yearly and choose to act accordingly.
  • Check whether a fund being given to you by an advisor or relationship manager is indeed a good one.
  • Check when an advisor or relationship manager asks you to sell a fund, whether he/she is indeed doing the best for you or simply churning your portfolio.
  • If you are a do-it-yourself investor and see a fund you hold underperforming, validate your own thought by checking using this tool.

How to interpret our buy/hold/sell calls


When our review tool gives a buy on a fund that you checked, it means you can continue to hold and invest in it. You need not necessarily invest only in funds from our Prime Funds list. The ‘buys’ in your portfolio should do as well.

You can dip into Prime Funds when you want to add more funds for diversification or for holding a unique strategy. Please make sure that the fund you invest in is suitable for your time frame.


When we give a hold call, it means you can hold the fund and avoid fresh investments. A hold simply means we are concerned a bit about performance and are watching it, but performance is not bad enough to warrant a sell. Such funds may eventually move to a sell or even a buy. Sometimes a fund may have moved from a sell to a hold, meaning that it is improving. In those cases, too, it won’t directly become a buy (from a sell) as we watch for steady improvement in metrics.

If you run SIPs in these funds, then take a call based on the allocation of this fund in your portfolio. If the amount already invested so far in the fund accounts for more than 20-25% of your total portfolio, you can stop the SIP. Restart the SIP in other similar funds you hold that may have a buy recommendation in our tool. Else, pick from the relevant section in Prime Funds.

In other cases, you can continue with the SIP until the SIP period expires; don’t renew the SIP. If you have very few instalments left to complete in the SIP (say 6-8 months), you can allow this to complete regardless of allocations.


We look at several quarters of performance before giving sell calls. When we provide a sell, it means stop SIPs and exit the fund. Our views on the funds are entirely based on its performance over time and on our assessment of the portfolios’ near-to-medium term prospects and ability to bounce back. It is not based on the fund’s position in your portfolio.

Read more about how to interpret our hold or sell calls and how to act on them here.

Overall, there are 4 layers of researched products we offer as far as mutual funds (which is just one of our offerings) go:

  • Prime Ratings – our in-house MF rating tool. This tells you where your funds stand vis-à-vis their peers.
  • MF review tool – explained earlier in this article.
  • Prime Funds – our list of recommended funds that ensures there is variety in fund strategy, the risks do not overweigh return potential and the funds are bucketed in terms of time frame in the case of debt. This list is derived after the first two steps above.
  • Prime Portfolios – our readymade portfolios built for a range of goals and timeframes that use mutual funds, ETFs, deposits and other schemes.

Subscribe today to benefit from our researched products and our  all-encompassing research and actionable insights.

Legal Disclaimer : PrimeInvestor Financial Research Pvt Ltd (with brand name PrimeInvestor) is an independent research entity offering research services on personal finance products to customers. We are a SEBI registered Research Analyst (Registration: INH200008653). The content and reports generated by the entity does not constitute or is not intended to constitute an offer to buy or sell, or a solicitation to an offer to buy or sell financial products, units or securities. All content and information are provided on an ‘as is’ basis by PrimeInvestor Financial Research Pvt Ltd. Information herein is believed to be reliable but PrimeInvestor Financial Research Pvt Ltd does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. The services rendered by PrimeInvestor Financial Research Pvt Ltd are on a best-effort basis. PrimeInvestor Financial Research Pvt Ltd does not assure or guarantee the user any minimum or fixed returns. PrimeInvestor Financial Research Pvt Ltd or any of its officers, directors, partners, employees, agents, subsidiaries, affiliates or business associates will not liable for any losses, cost of damage incurred consequent upon relying on investment information, research opinions or advice or any other material/information whatsoever on the web site, reports, mails or notifications issued by PrimeInvestor Financial Research Pvt Ltd or any other agency appointed/authorised by PrimeInvestor Financial Research Pvt Ltd. Use of the above-said information is at the user’s own risk. The user must make his own investment decisions based on his specific investment objective and financial position and using such independent advisors as he believes necessary. All intellectual property rights emerging from this website, blog, and investment solutions are and shall remain with PrimeInvestor Financial Research Pvt Ltd. All material made available is meant for the user’s personal use and such user shall not resell, copy, or redistribute the newsletter or any part of it, or use it for any commercial purpose. PrimeInvestor Financial Research Pvt Ltd, or any of its officers, directors, employees, or subsidiaries have not received any compensation/ benefits whether monetary or in kind, from the AMC, company, government, bank or any other product manufacturer or third party, whose products are the subject of its research or investment information. The performance data quoted represents past performance and does not guarantee future results. Investing in financial products involves risk. Investments are subject to market risk. Please read all related documents carefully. As a condition to accessing the content and website of PrimeInvestor Financial Research Pvt Ltd, you agree to our Terms and Conditions of Use, available here. This service is not directed for access or use by anyone in a country, especially the USA, Canada or the European Union countries, where such use or access is unlawful or which may subject PrimeInvestor Financial Research Pvt Ltd or its affiliates to any registration or licensing requirement.

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