● Research, Evolved into PMS.
You have investments. What you’re missing is a portfolio.
Ad-hoc mutual funds. A scattering of stocks. A few FDs. You’ve just collected investment products. Our PMS builds portfolios. We combine the right mix of stocks, mutual funds and other assets into portfolios designed to compound over the long term.
₹152Cr
Assets under management
70+ yrs
Combined research experience
INP000009658
SEBI Registered Portfolio
Manager
₹152Cr
Assets under management
70+ yrs
Combined research experience
Portfolio Management Service built for every dimension of your wealth
Built for investors who’ve moved beyond the ordinary, our multi-asset PMS spans mutual funds, stocks, debt, and gold. PrimeInvestor PMS gives you three distinct strategies calibrated to your risk appetite and horizon.
Built on Research. Evolved into PMS.
Our PMS Strategies
From conservative multi-asset to pure equity compounding, find your fit.
Prime Vision
Risk-calibrated MF strategy
MF
Type
60–100%
Equity
- Four variants with different risk profiles
- Asset-allocated + timely rebalancing
- Core-satellite blend balancing stability & alpha
- Conflict-free selection in direct plans
Prime Synergy
Dynamic MF + Stock Blend
MF + Stocks
Type
Dynamic
Allocation
- Dual levers: equity-debt & stocks-MF mix
- Stocks ignored by MF managers for alpha
- Debt, gold & alternatives for protection
- Market-responsive allocations
Prime Velocity
Pure Equity Compounding
Stocks
Type
Dynamic
Allocation
- Quality compounders across marketcaps
- Bottom-up stock selection
- Core-satellite build for consistent returns
- Active defence to protect downsides
Our Investment Philosophy
We believe wealth is built through disciplined asset allocation, downside protection, and active management —
not passive holding. Process builds returns; emotions often destroy them.
Asset Allocation Drives Returns
Asset allocation matters as much as fund selection. We calibrate across equity, debt, and gold to match your timeline and risk profile.
Downside Protection is Wealth Creation
Managing losses is key to long-term compounding. We actively defend portfolios during drawdowns through asset allocation, sector limits, and defensive positioning.
Active Management, Not Passive Holding
“Buy and hold” doesn’t mean “buy and forget.” We continuously monitor holdings, revisit decisions as markets evolve, and rebalance with clear rationale.
Active Lookout for Opportunities
We regularly review portfolios and adapt as opportunities arise or conditions change — ensuring your investments remain aligned and well-positioned.
A Conversation Before Any Commitment.
No lengthy forms. No hard sell. A simple four-step process from your first enquiry to a
fully deployed portfolio — at your pace, on your terms.
STEP 01
Schedule a Discovery Call
Request a free 30-minute call with our investment team, at a time that works for you.
STEP 02
Understand Your Goals
We listen first. We assess your goals, existing portfolio & risk comfort, before suggesting anything.
STEP 03
PMS Suitability Discussion
We assess whether PMS is right for you — and which of the three strategies fits best. Honest assessment, even if PMS isn’t the right fit.
STEP 04
Onboarding & Deployment
Complete KYC, link your accounts, and execute agreements. Portfolio is deployed and gradually aligned to your chosen strategy.
Experience-Led Investment Management
Three veteran investors with nearly 7 decades of combined experience — from institutional research to robo-advisory to
portfolio management. Not salespeople. Not intermediaries. Researchers who manage money.
Vidya Bala
Chief Investment Officer
Built India’s first robo-advisory. Managed hundreds of portfolios. 20+ years of institutional investment research across equity and mutual funds, known for long-term conviction-based calls and deep understanding of direct plan fund selection.
Bhavana Acharya
Co-Founder
16+ years of expertise in risk-adjusted returns and strategic portfolio construction. Leads earnings quality assessment, sector deep-dives, and investment thesis documentation — ensuring every holding in the portfolio earns its place.
Aarati Krishnan
Head of Advisory
Led the portfolio division of a premier Indian business newspaper for over two decades. 30+ years of multi-cycle expertise in equity markets and macroeconomics — with rare depth in how markets behave across business cycles, recessions, and recoveries.
From Our Research Desk
Insights, analysis, and perspectives from the PrimeInvestor team — helping you understand markets, funds, and the thinking behind our strategies.
Frequently Asked Questions
Informed investors make better long-term partners.
If your question isn’t here, reach out directly.
What is Portfolio Management Services (PMS) ?
Portfolio Management Services (PMS) is a professional investment service where experienced fund managers manage a portfolio of securities (stocks, mutual funds, ETFs, bonds etc) on your behalf. The fund manager will take calls on what needs to be done, and executes the same as well. Unlike mutual funds, PMS offers direct ownership of securities. That is, a PMS does not pool money from multiple investors and issue you units - you directly own the securities yourself. For the management of the portfolio, you pay a management fee.
What is the minimum investment required for PMS in India?
As per SEBI regulations, the minimum investment for Portfolio Management Services in India is ₹50 lakh. This threshold ensures that PMS is typically suited for high-net-worth individuals (HNIs) looking for personalised portfolio management and direct equity exposure.
Who should invest in Portfolio Management Services?
A PMS is a fit if:
- You have ₹50 lakh or more to invest — the regulatory minimum for a PMS account
- You want a portfolio built for your goals and risk appetite.
- You'd rather a professional made the buy, sell and rebalancing calls than track markets and execute trades yourself.
- You want to own securities directly in your own name, with full visibility into every transaction and holding
- You want differentiated strategies that you may not find in normal mutual funds yourself.
A PMS is not a fit if you may need the money in the next couple of years, or if you want to sign off on every decision before it's acted on.
What are the types of Portfolio Management Services in India?
There are three main types of PMS in India:
- Discretionary PMS: The fund manager takes all investment decisions on your behalf
- Non-discretionary PMS: The manager suggests ideas, but execution requires your approval
- Advisory PMS: Only investment advice is provided; execution is done by the investor
Most investors prefer discretionary PMS for a hands-off, expert-driven approach.
What makes Prime PMS different from traditional portfolio management services?
Multi-asset, not just equity. Our strategies span equity, debt, hybrid and gold. We're built as a holistic solution to manage your wealth, not just the high-risk component. Most PMS are equity-only and are best suited to only the high-risk allocation in your overall investments.
No profit sharing. Our fee is a percentage of assets managed with zero performance fee, unlike many established PMSs.
Process-oriented decision-making. Our research follows a process-driven approach. Calls are not left to a single manager, to remove personal bias and unchecked calls, and to ensure continuity. Most PMSs run on star fund managers, which opens up risks.
Designed to protect the downside. Our philosophy is rooted in risk management. Every strategy is built to contain losses as seriously as it targets returns, unlike most high-risk PMS that prioritize only returns.
Which PMS strategy is right for me – Vision, Synergy, or Velocity?
The right PMS strategy depends on your risk appetite and investment goals
- Vision PMS (3–7+ years): For investors who have large MF portfolios, and want their holdings sized correctly, rebalanced, and present in the right opportunities.
- Synergy PMS (5–7+ years): For investors who own both stocks & mutual funds, and want allocations managed well between the two to minimize overlaps and realize the full potential of both.
- Velocity PMS (7+ years): Suitable for high-risk investors seeking higher long-term equity compounding, or those who have built up their MF portfolios and want to include a stock component.
Choosing the right portfolio management service strategy is best done based on your time horizon and risk tolerance.
What are the fees for Prime Portfolio Management Services?
Prime PMS follows a transparent fixed fee percentage on AUM, with no profit sharing or hidden charges.
Ready to start a
real conversation?
All information shared remains strictly confidential.
SEBI Portfolio Manager • Reg. No. INP000009658
