What Sets Our PMS Apart
Wisdom meets wealth
Our approach is shaped by our experience in real market cycles, not theories built in spreadsheets. Our multi-layered decision-making & rigorous analysis mean your portfolios are closely monitored & adjusted as markets shift — never left to autopilot.
Risk management at the core
Our philosophy is centred on risk-adjusted returns. Protecting capital is as important as growing it! We control risk through phased deployment, calibrated sizing, and timely rebalancing — avoiding the costly mistakes common in high-beta PMS models.
Transparent & Fair Fees
Your wealth deserves intention, not salesmanship. We take no performance fees. No hidden costs. Our simple, competitive fee structure ensures advice aligned with your long-term wealth creation.
Multi-asset by design for real wealth
True wealth isn’t one-dimensional. We blend stocks, mutual funds, debt, & gold into portfolios designed to endure and prosper across market moods. We take care of every key decision — asset mix, market timing, security selection, and sizing — giving you the freedom to stay invested without second-guessing.
Strategies Designed Around You
We recognize that investors have varying needs based on where they are in life and what they’re investing for. Our distinct strategies are designed to match real-life needs — different life stages, risk appetites, and investment horizons. As your circumstances evolve, your strategy can evolve with you!
A Portfolio Management Services built for every dimension of your wealth
Built for investors who’ve moved beyond the ordinary, our multi-asset PMS spans mutual funds, stocks, debt, and gold. PrimeInvestor PMS gives you three distinct strategies calibrated to your risk appetite and horizon.
Our PMS Strategies
From conservative multi-asset to pure equity compounding, find your fit.
Prime Vision
Risk-calibrated MF strategy
MF
Type
60–80%
Equity
- Three variants with different risk profiles
- Asset-allocated + timely rebalancing
- Core-satellite blend balancing stability & alpha
- Conflict-free selection in direct plans
Prime Synergy
Dynamic MF + Stock Blend
MF + Stocks
Type
Dynamic
Allocation
- Dual levers: equity-debt & stocks-MF mix
- Stocks ignored by MF managers for alpha
- Debt, gold & alternatives for protection
- Market-responsive allocations
Prime Velocity
Pure Equity Compounding
Stocks
Type
Dynamic
Allocation
- Quality compounders across marketcaps
- Bottom-up stock selection
- Core-satellite build for consistent returns
- Active defence to protect downsides
Our Investment Philosophy
We believe wealth is built through disciplined asset allocation, downside protection, and active management —
not passive holding. Process builds returns; emotions often destroy them.
Asset Allocation Drives Returns
Asset allocation matters as much as fund selection. We calibrate across equity, debt, and gold to match your timeline and risk profile.
Downside Protection is Wealth Creation
Managing losses is key to long-term compounding. We actively defend portfolios during drawdowns through asset allocation, sector limits, and defensive positioning.
Active Management, Not Passive Holding
“Buy and hold” doesn’t mean “buy and forget.” We continuously monitor holdings, revisit decisions as markets evolve, and rebalance with clear rationale.
Active Lookout for Opportunities
We regularly review portfolios and adapt as opportunities arise or conditions change — ensuring your investments remain aligned and well-positioned.
A Conversation Before Any Commitment.
No lengthy forms. No hard sell. A simple four-step process from your first enquiry to a
fully deployed portfolio — at your pace, on your terms.
STEP 01
Schedule a Discovery Call
Request a free 30-minute call with our investment team, at a time that works for you.
STEP 02
Understand Your Goals
We listen first. We assess your goals, existing portfolio & risk comfort, before suggesting anything.
STEP 03
PMS Suitability Discussion
We assess whether PMS is right for you — and which of the three strategies fits best. Honest assessment, even if PMS isn’t the right fit.
STEP 04
Onboarding & Deployment
Complete KYC, link your accounts, and execute agreements. Portfolio is deployed and gradually aligned to your chosen strategy.
Experience-Led Investment Management
Three veteran investors with nearly 7 decades of combined experience — from institutional research to robo-advisory to
portfolio management. Not salespeople. Not intermediaries. Researchers who manage money.
Vidya Bala
Chief Investment Officer
Built India’s first robo-advisory. Managed hundreds of portfolios. 20+ years of institutional investment research across equity and mutual funds, known for long-term conviction-based calls and deep understanding of direct plan fund selection.
Bhavana Acharya
Co-Founder
16+ years of expertise in risk-adjusted returns and strategic portfolio construction. Leads earnings quality assessment, sector deep-dives, and investment thesis documentation — ensuring every holding in the portfolio earns its place.
Aarati Krishnan
Head of Advisory
Led the portfolio division of a premier Indian business newspaper for over two decades. 30+ years of multi-cycle expertise in equity markets and macroeconomics — with rare depth in how markets behave across business cycles, recessions, and recoveries.
From Our Research Desk
Insights, analysis, and perspectives from the PrimeInvestor team — helping you understand markets, funds, and the thinking behind our strategies.
Frequently Asked Questions
Informed investors make better long-term partners.
If your question isn’t here, reach out directly.
What is Portfolio Management Services (PMS) ?
Portfolio Management Services (PMS) is a professional investment service where experienced fund managers manage a customised portfolio of stocks on your behalf. Unlike mutual funds, PMS offers direct ownership of stocks and personalised strategies based on your financial goals, risk appetite, and investment horizon.
What is the minimum investment required for PMS in India?
As per SEBI regulations, the minimum investment for Portfolio Management Services in India is ₹50 lakh. This threshold ensures that PMS is typically suited for high-net-worth individuals (HNIs) looking for personalised portfolio management and direct equity exposure.
Who should invest in Portfolio Management Services?
PMS is ideal for:
- Investors with ₹50 lakh or more to invest
- Those seeking customised portfolio strategies
- Individuals who prefer expert-driven decision-making over DIY investing
- Investors looking for concentrated, high-conviction portfolios
If you want more control, transparency, and tailored strategies, PMS can be a strong alternative to traditional investments.
What are the types of Portfolio Management Services in India?
There are three main types of PMS in India:
- Discretionary PMS: The fund manager takes all investment decisions on your behalf
- Non-discretionary PMS: The manager suggests ideas, but execution requires your approval
- Advisory PMS: Only investment advice is provided; execution is done by the investor
Most investors prefer discretionary PMS for a hands-off, expert-driven approach.
What makes Prime PMS different from traditional portfolio management services?
Prime PMS differs from traditional portfolio management services by offering a multi-asset investment approach instead of focusing only on stocks.
While most PMS strategies in India are equity-heavy and high risk, Prime PMS includes:
- Mutual funds
- Direct equities
- ETFs
- Debt and gold
This diversified structure helps reduce volatility and build a more balanced portfolio suited for long-term investors.
Which PMS strategy is right for me – Vision, Synergy, or Velocity?
The right PMS strategy depends on your risk appetite and investment goals:
- Vision PMS (3–7 years): Suitable for investors seeking stability through structured asset allocation
- Synergy PMS (5–7 years): Ideal for balanced exposure across equity and debt
- Velocity PMS (4+ years): Designed for high-risk investors seeking higher long-term equity returns
Choosing the right portfolio management service strategy is best done based on your time horizon and risk tolerance.
What are the fees for Prime Portfolio Management Services?
Prime PMS follows a transparent fixed fee structure with no profit sharing or hidden charges.
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real conversation?
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SEBI Portfolio Manager • Reg. No. INP000009658
