Quarterly review – changes in Prime Funds, our mutual fund recommendations

Prime Funds is the list of funds that we recommend. This fund list uses Prime Ratings as a first filter, over which we analyse portfolios, strategy, market scenario and much more. Many of you have asked us how we differ from the various MF recommendations out there in the market.

Here’s what we aim for, in Prime Funds:

  • To have a range of investment styles. This is important, because as we have stressed many times, mixing different strategies is what is needed to build a diversified portfolio. So by ensuring that each Prime Fund is unique, it is easy for you to mix and match what you need.
  • To keep it concise. If we had dozens of funds in the list, it could make it confusing to go through and pick the fund that suits you. It would also lead us to have a lot of duplication in strategies and portfolios, which could translate into your portfolio.
  • To go beyond just the rating. If we used just the Prime Rating, all 5-star funds would make the cut. But we go by the fund’s strategy, its suitability for a portfolio, whether there are other different funds to be had, and what market conditions are like.
  • To avoid being defined by categories. What matters is a fund’s suitability to a particular purpose. Constraining the list to categories could mean fewer options – so in debt funds, for example, we are perfectly comfortable putting a short-maturity fund in a 5+ year horizon as their low volatility and stable strategy make them suitable to form the debt component of long-term portfolios.

We hope that this gives you a better understanding of what Prime Funds is about.

We would also like to highlight some key points you should note while using Prime Funds:

  1. Prime funds is our hand-picked list of funds. However, there are many good funds outside of it that we would not have brought into this list – both to keep the list short and to avoid duplication. If you do not find your fund in Prime funds it does not mean you need to exit it. Please use our MF Review Tool to know if the fund you hold is good or not. In other words, use our review tool to assess your existing funds.
  2. We try to write in detail about our Prime Funds by coming up with periodic research reports (called Prime Recommendation). You don’t need to invest in every fund we write about. Unless it fits your overall portfolio/strategy, or there is something lacking, there is little need for you to go on adding funds. For example, if you already hold a midcap fund from our list or one that is a buy in our review tool and we write about one more midcap fund from our list, it DOES NOT MEAN that you need to sell your existing fund. You can add it IF your portfolio can accommodate it based on your strategy/timeframe/need. Our purpose behind such reviews is to give you a detailed picture of the fund we have in our recommended list.

With that done, the changes we have made in this review cycle are below. We have explained what you should do with funds we have removed from the list. Please read it carefully if you are invested in them. Funds we remove do not immediately call for a sell – it is just that they have slipped in performance marginally or there are better alternatives now. Unless our review tool says such funds are a ‘sell’, you can hold them. You can refer to our article on when to sell funds.

prime funds

Prime Funds – Equity

Equity – Moderate

We have no changes in this list and like mentioned in the last quarter, our dark horse pick – Canara Robeco Equity Diversified has gained a significant lead over peers, with right weights in some outperforming stocks. Parag Parikh Long Term Equity too continued to remain head and shoulders over peers thanks to its international exposure and derivative calls. Do note that both these funds along with Kotak Standard Multicap await verdict from SEBI and then from AMCs on whether they will remain multicap or otherwise. You will hear from us on any change in strategy at that point.

Equity – Aggressive          

We have added a lesser known candidate, Union Small Cap to our list of small-cap funds. This fund has been steadily improving in our ratings for 3 quarters now. While it has still not built a very long record of consistency, we think it warrants an entry in our list to catch further improvement in returns. It can be a candidate for those who like quality, nimble small-cap portfolios (needless to say, with high risks).

Union Small Cap has a high-quality portfolio whose stocks have sound balance sheet metrics. Many of the stocks in the portfolio have been highly resilient to the March 2020 correction. This is further reinforced by the resilience in earnings shown even in the difficult quarters of March and June. We think these are important traits in a small cap stock and when a fund manager adheres to it in a disciplined way, the portfolio delivers.

Since the addition of fund manager and CIO Vinay Paharia, a seasoned and balanced and less-hyped mid & smallcap manager in April 2018, the fund has seen a steady pick up to the extent of outperforming even top players like SBI Small Cap over a rolling 1-year basis in recent times. Its compact AUM is a big plus. Watch out for our detailed coverage of this fund soon!

This is an early call on this fund that otherwise has a volatile and chequered past. Make sure you do not go overboard on this fund and note that our call may change if there is any fund manager change, in this case.

Equity – Tax-saving

Tax-saving fund Canara Robeco Tax saver is not too different from its multicap cousin Canara Robeco Equity Diversified. As is the case with many funds in the AMC, this fund too has significantly moved up the performance charts, as similar stocks calls across the fund house proved to be winners.

A predominantly growth strategy with some value has helped retain a healthy mix of stocks that perform across market cycles. Still, its chequered track record is visible as you go down the returns calendar. Hence, prefer this as an addition only after the other 2 funds in our list. It also shares significant overlap with Canara Robeco Equity Diversified, so be aware of potential duplication if you wish to invest in this fund.

Equity – Passive funds

To invest in the Nifty Next 50 index, we have added UTI Nifty Next 50 to our existing recommendation of ICICI Pru Nifty Next 50. The Next 50 index is a good index to have in long-term portfolios. Though a large-cap index, it delivers more along the lines of a mid-cap index. It is thus a good route to better returns, even for those shy of taking pure mid-cap and small-cap exposure.

Up until recently, the ICICI fund was the only viable option which had a track record long enough to assess tracking error. UTI Next 50 is now two years in existence, and therefore provides enough history to gauge tracking error. On this front, it is very similar to ICICI Next 50 in both short-term and long-term period tracking errors. UTI Next 50’s expense ratio (in the regular plan) is on par with the ICICI Pru fund, as well, and lower in the direct plan. If you already have investments in ICICI Pru Next 50, please continue to hold and invest.

Strategy/ thematic

In this set of Prime Funds, we’re adding two more. The first is BNP Paribas India Consumption fund. Consumption demand is a mix of urban and rural demand. The latter has held up and can continue to do so given the potentially good harvest. Consumer companies across the board – from auto to FMCG to durables to other discretionary – are also pushing forth discounts and other marketing activities to drive demand through the upcoming festival period. This can boost urban demand as well. Consumer companies are reporting a recovery in demand that is nearing pre-Covid levels. Consumption therefore can see upticks quicker than other more cyclical companies. 

These are short-term drivers, but even from a longer-term perspective consumption as a theme can hold up well. One, it encompasses a diverse range of sectors – staple FMCGs, entertainment, consumer durables, jewellery, auto, travel and more all derive growth from consumer demand. Banking, financial services, cement, tiles, and paints are other sectors that are linked to more spending. Two, the sector diversity touches different price points and different consumer pockets. Three, in several of these sectors, stocks can hold up in the face of market corrections.

BNP Paribas India Consumption balances out exposure across these stocks more evenly than other consumer-themed funds. It does not have a track record since it was launched just two years ago. In this limited history, it has done better and been less volatile than peers.

The second theme we’ve added is ICICI Banking & Financial Services as a tactical play on NBFCs and banks. If there is a play on broad economic growth, it is financials. Whether through growth in retail demand or industrial, banks and NBFCs are well-placed to capture any economic revival. Banks, of course, are an economy’s backbone and no revival is possible without lifting banks as well.

We have additionally focused on financial-themed funds that have a good exposure to NBFCS. Through the lockdown, NBFCs were heavily impacted given the uncertainty over the loan moratorium, their ability to collect payments from their vast retail borrowers, and on their own funding side. The post-Covid moratorium period suggests that NBFCs have been able to recover loans better than expected. They are also very well-placed to make the most of a retail consumption recovery. Their valuations are also lower than at the start of this year.

Compared to its peers, ICICI Banking & Financial Services has heavier weights to NBFCs. It also tends to deliver far better than peer funds during upturns – but it also means that you will need to book profits as it can lose significantly during a downturn. The other financials-themed fund in our list – SBI Banking & Financial Services – is more weighted towards banks, and is less volatile.

In both the above funds, your risk appetite needs to be high. Do not allow your total allocation to thematic funds to form more than 15-20% of your portfolio even if these themes are a little more evergreen.

Prime Funds – Hybrid

Hybrid – Low risk

For those of you who want a fund that dynamically allocates to equity but is primarily meant to contain downsides well, DSP Dynamic Asset Allocation can be a good option. This fund’s ability to contain downsides and generate superior risk-adjusted returns is significantly higher than peers.

Even so, temper your return expectations as this category is only meant to generate debt-plus returns. You will still need a 1-3 year time frame for this fund as it has generated negative returns of even up to 10% over 1-month periods in sharp equity corrections.  It uses fundamental valuation metrics with technicals to manage the asset allocation between equity and debt and hedge equity with derivatives.

A slightly more aggressive fund in this category – ICICI Pru Balanced Advantage has been shifted to the hybrid – aggressive category primarily because of its higher unhedged equity exposure than peers and higher volatility as a result. However, this fund can generate superior returns than other balanced advantage peers over 2-year periods. You can continue to hold and invest in this fund. Just be aware that it is more volatile than its category peers.

Both the above funds are suitable primarily for those with 1-3 year time frame (ideally requiring debt allocation) but want superior tax efficiency than debt funds. The risk, too, is higher than debt as a result of unhedged equity exposure.

Prime Funds – Debt

Debt – liquid

We recommend liquid funds only for those looking for such funds to hold money for a very short period, or as part of emergency portfolio, or to generate steady income through SWPs. Do note that if you have STP requirements, you should definitely choose a liquid fund in the same fund house in which you have chosen the equity fund, whether it is in our list or not.

In this review, we have added Aditya Birla SL Liquid fund. We have removed UTI Liquid Cash Plan. We have made this change as the ABSL fund has a marginally higher portfolio yield and average short-term returns and has managed this for several months now. Its expense ratio is lower than category on the regular plan and on par with better performing peers on the direct plan. It has a very large AUM as well.

If you already hold UTI Liquid Cash Plan as part of any portfolio, emergency or short-term or otherwise, continue to hold it. There is absolutely no reason to change your fund, as it continues to be low on expense ratio and deliver steadily well and has a very large AUM. As such, there is very little difference between liquid funds in terms of their returns or risk.

Debt – very short-term: 3 months to 1.5 years

In this Prime Funds set, we have added Nippon India Money Market and removed Kotak Money Market. Nippon India Money Market has been slightly ahead of Kotak Money Market in recent returns. Measured against the category average, Nippon Money Market scores very well on short-term consistency, beating the average over half the time. On this front, it is a notch ahead of the Kotak fund.

Nippon Money Market is also much lower than the category on expense ratio – in the direct plan, for instance, its August expense is at 0.15%, compared to the 0.29% for the category. The fund does not take credit risk. it is lower-volatile than the category and has by far fewer instances of incurring losses in very short periods such as 1 week compared to funds with similar maturities/portfolios.

If you hold Kotak Money Market, please continue to stay invested for your time frame and do not switch. The fund remains a buy in our review tool, as it still delivers above category average, is low on expense ratio, and large on AUM. Our call in removing this fund from our list is simply to offer a better performer given the very short-term nature of this category.

You can view the full list of Prime Funds here. This update on Prime Funds is the second in our review cycle. The first was on changes in our buy/ sell/ hold calls in our MF Review Tool. You can access this report here.

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17 thoughts on “Quarterly review – changes in Prime Funds, our mutual fund recommendations”

  1. resp madam
    i am looking for , invest and forget type of stratigy for long period time frame.
    is it better to go for balanced adv funds or go for say 50/50 index debt combination and rebance.
    also will it be possible to give approx portfolio returns in readymade potfolios
    regards

    umesh

    1. Hello sir,

      You can go for index funds + debt fund combination. This will give you more control over your portfolio and allow you to keep the equity allocation at levels that are more suited for your timeframe/risk. A balanced advantage fund will not suit your purpose as asset allocation is out of your hands and good balanced advantage funds tend to be more conservative. We have discussed balanced advantage funds here.

      For readymade portfolios, we’re not showing track record right now because we launched our portfolios only in January and we do not want to claim a record we don’t have by showing long-term returns. We will see if we can provide current returns of the funds.

      Thanks,
      Bhavana

  2. In evaluation of low AUM small cap funds, did the team also look at other small cap funds like Canara Robeco Small Cap, Invesco Small Cap before finalising the call on Union Small Cap? The small cap offerings from Canara Robeco and Invesco AMCs have more or less same managers, analyst teams which has made CR Equity Diversified, CR Tax Saver, Invesco Contra, Invesco Growth Opportunities, Invesco Contra worthy of being Prime funds.

    Also, the Sep direct plan expense ration of Union Small cap is 1.82%, where as it is ~0.8-0.9% for Canara Robeco, Invesco Small Cap offerings. Was this considered as well?

    1. Hello sir,

      Yes, we have looked at the funds you have mentioned. There are several reasons for going with Union Small cap, which we will explain in detail. But when we draw up the list, we also look at giving a variety in terms of the nature/ strategy of funds. For example, we already have Invesco Mid Cap, so adding yet another Invesco fund in the small-cap space was avoidable. We have looked at expense ratios as well, and aware that they are higher. But returns are post expense ratios and Union has been beating other funds on returns despite the higher expenses.

      Thanks,
      Bhavana

      1. Looking forward to the detailed analysis for Union Small Cap. If possible, please extend the comparative analysis to Canara Robeco, Invesco, Edelweiss small cap offerings in comparison to Union small cap.

  3. Hi Mam There are no opinions published about Quant funds which has been doing well (though recently)

  4. Great efforts!
    I have to enter into Small Cap Fund. Shall I go with Union Small Cap (3*) or Axis Small Cap (4.5). I am confused now. Please help me guide.
    Also, what is schedule of detailed coverage on Union Small Cap?

    1. THe coverage will happen within 2 weeks. We will be unable to take the call for you 🙂 We have highlighted the individual risks in ‘why this fund’ column in our Prime funds. Please choose what fits your risk appetite. Thanks, Vidya

  5. Sankar Narayanan

    I am disappointed you are skewed towards on
    Active MF. You promised direct stock review for long term investment latest by Aug . However,nothing happened except excuses. Reviewing direct stock is not taboo. After all , Equity Mutual funds comprises only stocks. I do not understand the reason for your not focussing on direct equity. Your platform is ready reconer for Mutual Funds only with occasional reference to passive funds, ETFs and Fixed Income. In my opinion, speculation is bad but certainly not stock.

    1. We’re sorry to disappoint you. But I do remember writing last quarter to a same blog query and did not make any promose on date. Our forte is MFs and ETFs and fixed income and stocks will only be a good add on. Kindly let us be the judge on what we need to cover based on our current investor interst. Please base your expectations accordingly. thanks, Vidya

  6. Will these changes be applied to the “Ready-to-use Porfolios” as well? For example, “Time-frame < 1 yr" is still showing UTI liquid.

    1. Hello sir,

      We haven’t yet updated Prime Portfolios. We complete the Prime Funds first, and other recommendations before doing the portfolios since they draw from multiple products.

      Thanks,
      Bhavana

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Any grievance related to:

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  2. missing pages or inability to download the entire report, or
  3. any other deficiency in the research services provided by RA

shall be escalated promptly by the client to the person/employee designated by RA, in this behalf as under:

Name: Bhavana Acharya
Designation: Director & Compliance Officer, PrimeInvestor Financial Research Pvt Ltd
Email: [email protected]

The RA shall be responsible to resolve grievances within 7 (seven) business working days or such timelines as may be specified by SEBI under the RA Regulations.

RA shall redress grievances of the client in a timely and transparent manner. Any dispute between the RA and his client may be resolved through arbitration or through any other modes or mechanism as specified by SEBI from time to time.

If the client is not satisfied with the response of the RA, he/she can lodge his/her grievances with SEBI at scores.sebi.gov.in. Alternatively, the client may also write to any of the offices of SEBI. For any queries, feedback or assistance, please contact SEBI Office on Toll Free Helpline at 1800 22 7575 / 1800 266 7575

Details on grievances are available on the Website as follows: https://primeinvestor.in/ra-grievance/

10. Additional clauses:

Scope of the Research Service: The Research Services will be limited to providing independent research recommendation and shall not be involved in any advisory or portfolio allocation services. The Research Services are not meant to be tailor-made or customized solutions that specifically apply to each client based on his/her risk profile.

The RA never guarantees the returns on the recommendation provided. Investor shall take note that investment/trading in stocks/Index or other securities is always subject to market risk. Past performance is never a guarantee of same future results. The RA shall not be responsible for any loss to the Investors.

This service is not directed for access or use by anyone in a country, especially the USA, Canada or the European Union countries, where such use or access is unlawful or which may subject PrimeInvestor Financial Research Pvt Ltd or its affiliates to any registration or licensing requirement.

The Research Service, including recommendations, research reports, updates, and other information will be accessible through the RA’s website https://primeinvestor.in only. Such recommendations and updates will not be provided over phone calls.

Fees: Our current fee structure, the term and duration of our subscription for our Research Service, can be viewed on our website: https://primeinvestor.in/prime-pricing. Eligibility for any discounts is ascertained at the time the client subscribes. Any such discount and its tenure shall be at the discretion of the RA.

Subscription and access to content services fall under the purview of Goods and Services Tax (GST) as per the current indirect taxation policy, Government of India. Unless otherwise indicated, prices stated on our website are exclusive of applicable GST, any applicable value added tax (VAT) or other sales taxes. We are a business-to-consumer (B2C) service provider and we do not commit to provide any input tax credit on GST charged on subscription to our Research Service.

We may change the Subscription Fees and charges then in effect, or add new fees or charges which will take effect at the end of the client’s subscription period, by giving notice in advance and an opportunity to cancel renewal of the subscription.

Subscription Access & Renewal: Subscription to the Website commences immediately on the realisation of payment of the Subscription Fees. Subscriptions are set to be renewed automatically at the end of the subscription period.

Unless the client notifies us before the end of his/her subscription period, or the client cancels the auto-renewal mandate within the period specified by law, that the client does not wish to renew his/her subscription, the client’s subscription will renew for the period defined by the client’s subscription plan. We will charge the subscription using the same payment method that you previously used.

Although the client may notify to us his/her intention to his/her subscription, such notice will only take effect at the end of his/her then current subscription period, and he/she will not receive a refund other than as set out under Clause 8 in these Terms.

The client may notify us of his/her wish to cancel his/her subscription by sending an email to [email protected]. The client must provide at least 5 business days advance notice for this to be implemented.

Refunds: There can be no cancellation and refund of subscription fee paid once the subscription is active, other than as stated in Clause 8 of these Terms. If the client is entitled to a refund as specified under Clause 8 of these Terms, the RA will credit that refund to the card or other payment method used by the client to submit payment, unless it has expired - in which case the RA will contact the client to proceed with the refund. If we do issue a refund or credit due to circumstances outside the obligations specified under Clause 8, we are under no obligation to issue the same or a similar refund in the future.

General disclaimers: The recommendations made herein in the Research Services are expression of views and/or opinions and should not be deemed or construed to be advice for the purpose of purchase or sale of any security, nor a solicitation or offering on any investment/ trading opportunity on behalf of the company, AMC, insurance company, or issuer of security referred to herein.

The content and research reports generated by the RA does not constitute or is not intended to constitute an offer to buy or sell, or a solicitation to an offer to buy or sell financial products, units or securities.

The information/ opinion/ views mentioned in research reports or by the RA are not meant to serve as a professional guide to the client or recipients of this Report. The research report, recommendation, or any other content published by the RA do not assure or guarantee any minimum or fixed returns to the client or recipients of the reports/ recommendations/ content.

Use of this information is at the client’s own risk. The client must make his/ her own investment decisions based on his/her specific investment objective and financial position and using such independent advisors as he/she believes necessary. The services rendered by the RA are on a best-effort basis. All information in the content or research report of the RA is provided on an as is basis. Information is believed to be reliable but the RA does not warrant its completeness or accuracy and expressly disclaim all warranties and conditions of any kind, whether express or implied.

While due care has been taken to ensure that the disclosures, information, and opinions given are fair and reasonable, PrimeInvestor Financial Research Pvt Ltd and/or none of its officers, directors, partners, employees, agents, subsidiaries, affiliates or business associates shall be liable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way whatsoever from the information/ opinions/ views contained in the research report and recommendations that form part of the Research Service, and/or mails, social media or notifications issued by PrimeInvestor Financial Research Pvt Ltd or any other agency appointed/authorised by PrimeInvestor Financial Research Pvt Ltd. Returns and performance figures mentioned in the research report represent past performance and should not be constituted to be future returns or guaranteed returns.

Any agreements, transactions or other arrangements made between the client and any third party named on (or linked to from) the Website are at your own responsibility and entered into at your own risk. Any information that you receive via the Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you. Market price information may be rounded up/down and therefore may not be entirely accurate.

The purpose of these disclosures is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research Services before onboarding.

History, present business and background: PrimeInvestor Financial Research Private Limited is registered with SEBI as Research Analyst with registration no. INH200008653. The Research Analyst got its registration on August 19, 2021 and is engaged in offering research and recommendation services.

Disciplinary history: There are no pending material litigations or legal proceedings against the Research Analyst. As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made thereunder against the Research Analyst relating to Research Analyst services.

Details of the RA's associates: No associates.

Usage of Website Content: This Website is controlled and operated by the RA. All material, including research reports, recommendations, portfolios, ratings, lists of financial products, illustrations, statements, opinions, views, photographs, products, images, artwork, designs, text, graphics, logos, button icons, images, audio and video clips and software (collectively, “Content”) are protected by copyrights, trademarks and other intellectual property rights that are owned and controlled by the RA or by other parties that have licensed their material to us.

Except where otherwise agreed in writing with the RA, material on the Website is solely for the client’s personal, non-commercial use. Except as provided below, the client must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by e-mail or other electronic means and whether directly or indirectly and the client must not assist any other person to do so.

Without the prior written consent of the RA, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights, and is prohibited. Any use for which the client receives any remuneration, whether in money or otherwise, is a commercial use for the purposes of these Terms.

The client may occasionally distribute a copy of a research report, or a portion of the same, from the Website in non-electronic form to a few individuals without charge, provided the client includes all copyright and other proprietary rights notices in the same form in which the notices appear, original source attribution, and the phrase “Used with permission from PrimeInvestor Financial Research Pvt. Ltd.”

While the client may occasionally download and store research reports or information from the Website for his/her personal use, he/she may not otherwise provide others with access to the same. The foregoing does not apply to any sharing functionality we provide through the Website that expressly allows the client to share Content or links to Content with others. In addition, the client may not use Content he/she has downloaded for personal use to develop or operate an automated trading system or for data or text mining.

The client agrees not to rearrange or modify the Content available through the Website. The client agrees not to display, post, frame, or scrape the Content for use on another website, app, blog, product or service, except as otherwise expressly permitted by these Terms. You agree not to create any derivative work based on or containing the research products and Content. The framing or scraping of or in-line linking to the Services or any Content contained thereon and/or the use of webcrawler, spidering or other automated means to access, copy, index, process and/or store any Content made available on or through the Services other than as expressly authorized by us is prohibited.

The client further agrees to abide by exclusionary protocols (e.g., Robots.txt, Automated Content Access Protocol (ACAP), etc.) that may be used in connection with the Research Services. The client may not access parts of the Research Services to which he/she is not authorized, or attempt to circumvent any restrictions imposed on your use or access of the Services.

As a general rule, the client may not use the Content, including without limitation, any Content made available through one of our RSS Feeds, in any commercial product or service, without our express written consent.

The client may not create apps, extensions, or other products and services that use our Content without our permission. The client may not aggregate or otherwise use our Content in a manner that could reasonably serve as a substitute for a subscription to the Website.

The client may not access or view the Services with the use of any scripts, extensions, or programs that alter the way the Services are displayed, rendered, or transmitted to you without our written consent.

The client agrees not to use the Services for any unlawful purpose. We reserve the right to terminate or restrict the client's access to the Website if, in our opinion, the client's use of the Services may violate any laws, regulations or rulings, infringe upon another person's rights or violate these Terms.

Prohibited content: The Website includes comments sections, blogs and other interactive features that allow interaction among clients and between clients and the RA. We call the information posted by or contributed by users “Contributed Content.” In the course of availing of the Research Services or uploading any post or comment on the Website, the client shall not post any Contributed Content that (i) contains nude, semi-nude, sexually suggestive photos, (ii) tends or is likely to abuse, harass, threaten, impersonate or intimidate other users of the Website and/or Research Services, (iii) is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely to use or have access to the Website and/or Services, or (iv) otherwise violates, is prohibited or restricted by applicable law, rule or regulation, is offensive or illegal or violates the rights of, harms or threatens the safety of other users of the Website and/or Services (collectively “Prohibited Content”).

We reserve the right to cease to provide the client with the Research Services or access to the Website, or terminate your subscription, with immediate effect and without notice and liability, for violating these Terms, applicable law, rules or regulations and reserves the right to remove Prohibited Content which is in violation of these Terms, or is otherwise abusive, illegal or disruptive. The determination of whether any content constitutes Prohibited Content, violates these Terms, or is otherwise abusive illegal or disruptive, is subject to the sole determination of the Firm.

Changes to Research Services: We are constantly endeavouring to improve the quality of Research Services provided to our clients. Due to this, the form and nature of the Research Services provided may change from time to time without any prior notice to the client. We reserve the right to introduce and initiate new features, functionalities, components to the Website and/or Research Services and/or change, alter, modify, or discontinue existing ones without any prior notice to the client.

Warranty and liability disclaimer: The Website, Research Services, and all the materials and services, included on or otherwise made available to the client through this Website is provided by the RA on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the foregoing paragraph, the RA does not warrant that:

  • This Website and/or Research Services will be constantly available, or available at all;
  • The information on this Website or provided through the Research Services is complete, true, accurate or not misleading; or
  • The quality of any products, services, information, or other material that you obtain through the Website or Services will meet your expectations.

The RA, to the fullest extent permitted by law, disclaims all warranties, whether express or implied, including the warranty of merchantability, fitness for particular purpose and non-infringement. The RA makes no warranties about the accuracy, reliability, completeness, or timeliness of the Website, Research Services, Content, Contributed Content, Services, software, text, graphics and links.

The RA does not warrant that this Website, Research Services, information, content, materials, or any other material included on or otherwise made available to you through this Website, their servers, or electronic communication sent by the RA are free of viruses or other harmful components.

Nothing on this Website constitutes, or is meant to constitute, advice of any kind.

Indemnification: The client:

  1. Represents, warrants and covenants that no materials of any kind provided by him/her will:
    1. Violate, plagiarise, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or
    2. Contain libellous, Prohibited Content or other unlawful material;
  2. Hereby agree to indemnify, defend and hold harmless the RA and all of the RA’s officers, directors, owners, agents, customers/clients, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including, without limitation, reasonable advocate’s fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by the client of these Terms or the foregoing representations, warranties and covenants. The client shall cooperate as fully as reasonably required in the defence of any such claim. The RA reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by the client.

Applicable law: This Website, including the Content and Contributed Content and information contained herein, and the provision of Research Services shall be governed by the Securities and Exchange Board of India, laws of the Republic of India and the courts of Chennai, India which shall retain exclusive jurisdiction to entertain any proceedings in relation to any disputes arising out of the same. As such, the laws of India shall govern any transaction completed using this Website.

Information gathered and tracked: Information submitted or collected on the Website or pursuant to the use of the Services is stored in a database. Specifically, we store the username, name, e-mail address, contact number, as submitted or collected on our Website or through the provision of the Research Services. We may use such information to send out occasional promotional materials, including alerts on new Services available, or other promotional and marketing material relating to our clients and customers.

In accordance with the Information Technology Act 2000, the name and the details of the Grievance Officer at PrimeInvestor is provided below:

Mr. Srikanth Meenakshi
PrimeInvestor Financial Research Pvt. Ltd., Registered office: 659, 4th Avenue, D-Sector, Anna Nagar Western Extension, Chennai 600 101.
Email: [email protected]

11. Mandatory notice:

Clients shall be requested to go through Do’s and Don’ts while dealing with RA as specified in SEBI master circular no. SEBI/HO/MIRSD-POD-1/P/CIR/2024/49 dated May 21, 2024 or as may be specified by SEBI from time to time.

12. Optional Centralised Fee Collection Mechanism:

SEBI has operationalized a centralized fee collection mechanism for IA and RA. Under this mechanism, clients shall pay fees to IAs/RAs through a designated platform/portal administered by a recognized Administration and Supervision body. This is an optional mechanism for the registered entities. At this time, PrimeInvestor has opted out of this fee collection mechanism. Therefore, all subscription payments for the Research Services will be through the modes as specified in Clause 5 of these Terms.

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