Prime Review – Niva Bupa Reassure 2.0

There is one key difference in premium calculations between term insurance and health insurance. And that is, for term insurance, the premium is based on the entry age and remains the same throughout the policy tenure. For health insurance, the premium increases with age, regardless of the entry age. 

But what if a health insurance policy could freeze the premium based on the entry age? Sounds too good to be true? In this review, we will explore a policy that claims to do just that, along with its other features: the Niva Bupa ReAssure 2.0.

Niva Bupa Health Insurance Company Limited, formerly Max Bupa, is a joint venture between Fettle Tone LLP (an affiliate of True North Fund VI LLP), an Indian private equity firm, and Bupa Singapore Holdings Pte. Limited, a UK-based healthcare services expert. As of FY23, Niva Bupa ranks 9th among health insurers in terms of premium collected. Its claim settlement ratio, based on the number of claims and the value of claims as of FY24, stands at 92% and 73.3%, respectively. The claim settlement efficiency ratio, which measures the number of claims settled within three months, is 100% as of FY24.

Policy basics

The Niva Bupa ReAssure 2.0 (Niva Bupa ReAssure) offers both individual and floater plans. It is available for individuals aged 18 to 65 years. Children with a minimum age of 91 days can be added to the policy.

The policy offers coverage ranging from Rs. 5 lakh to Rs. 1 crore. It includes multiple plans with varying benefits – Gold, Bronze, Bronze+, Platinum+, Titanium+. All plans provide the same range of sum insured options.

The policy does not have any copayment clauses and room rent limitations – a key positive.

On coverage, a health insurance policy generally covers hospitalisation expenses, where a minimum 24-hour admission is considered hospitalisation. Here is where the Niva Bupa ReAssure is slightly different from other health policies.

Niva ReAssure covers expenses even if the hospitalisation is just 2 hours. Note that there will be no payment if these short hospitalizations are for investigations and evaluations (e.g., CT Scan, Endoscopy, etc.) and not treatments.

Most other health policies cover daycare treatments; these are procedures that earlier required more than 24 hours of hospitalisation in the past but are now completed in less than a day due to advancements in technology. Most such treatments are likely to fall within the 2 to 24-hour hospitalisation duration. 

Given that Niva Bupa ReAssure does not pay for short hospitalizations for investigations and evaluations, the practical coverage it offers compared to others may not be significantly different.

The policy also covers pre- and post-hospitalization expenses up to 60 and 180 days, respectively, which is on par with the industry standard.

As far as exclusions go, Niva Bupa ReAssure has standard exclusions such as investigation and evaluation, obesity/weight control, cosmetic surgeries, treatments necessitated due to participation in hazardous or adventure sports, and treatments for sterility and infertility. These are common exclusions. Additionally, the policy does not cover maternity expenses.

For a full set of exclusions, refer to the policy wordings on page 10.

Features that enhance the sum insured

The Niva Bupa ReAssure has several features that enhance the sum insured.

Booster+: This feature allows carry forward of unused base sum insured. This is similar to the no-claim bonus feature in other insurance policies. However, the increase in sum insured could be higher with the Niva Bupa ReAssure as few policies provide a 100% no-claim bonus. The number of times the sum insured can be carried forward depends on the sub-plan of the policy, varying from 3X to 10X.

ReAssureX: This feature allows the restoration of the sum insured an unlimited number of times. The maximum payout for a single claim will be up to the base sum insured. While the restoration of the sum insured is now common among insurance policies, not many policies offer unlimited restores.

ReAssure+: This feature also provides unlimited restoration like ReAssureX – but this comes with an additional feature called ‘Lock the Clock’ which locks the premium at entry age until the first claim is filed. It is this apparently attractive feature that is Niva Bupa ReAssure’s big draw. We will explore this feature in detail below.

Other Features

The policy offers the following optional benefits:

Safeguard: Every policy includes a list of items that are not covered, such as consumables like gloves and masks. The Safeguard option makes many of these items eligible for payment as part of the claim. Items listed in List I, Annexure I of the policy wordings (page 20) will be covered with this add-on. It also allows an increase in the base sum insured based on the consumer price index (CPI).

Safeguard+: This has everything in Safeguard, but has more items included in the list mentioned above. This add-on makes items listed in List I, List II, List III, and List IV of Annexure I of the policy wordings (pages 20-21) eligible for payment as part of the claim.

Decoding the signature feature: Lock the clock

The ‘Lock the Clock’ feature is available only with the Platinum+ and Titanium+ plans. The other plans provide ReAssureX instead. There are two key points to note in ‘Lock the Clock’:

  • As mentioned earlier, the feature locks the premium at the entry age only until the first claim is filed. That is, your premium remains constant every year (unlike other health policies where premiums are revised on renewal based on different factors) as long as you do not make a claim. 
  • Once a claim is filed, the premium for the next renewal will be based on the insured’s age at that time. But very importantly, the premiums do not freeze again at this new level. After the first claim, the premium will continue to rise on renewals just as with other insurance policies, even if no further claims are raised.

Now, let’s see the impact on premiums.

The policy employs zone-based premiums, and the following premiums are for the Mumbai location. Premiums for other locations can be verified from the policy page. The premium of the sub plans of the policy for a sum insured of Rs.10 lakh for an individual plan stands as below:

For the sum insured of Rs.10 lakh, the premium for a family floater plan of 2 adults, and 2 kids stand as below:

The premiums of the Bronze plan falls at the cheaper end compared to other policies in the market, on the other end, the premiums of Titanum+ falls slightly above the market median. Now, let’s see if the lock the clock feature is truly an attractive one or not:

‘Lock the clock’ is available only with the Titanium+ and Platinum+ plans as explained earlier. These are the most expensive plans among the five on offer. Essentially, to freeze the premiums, you must agree to pay a higher premium in the first place! 

Here’s an example. Assume a 25 year old is contemplating between Bronze and Platinum+ plans for a sum insured of Rs.10 lakh. With Bronze, the starting premium is Rs.9,258, and it will continue to increase with age. Meanwhile Platinum+ has a premium of Rs.10,783 which will freeze the premiums until a claim is made. This premium is at the level of a 35-year old in the Bronze plan. In other words, to lock the clock, you could already be paying the premium paid by someone a decade older! 

You could argue that there are other feature differences between the Platinum+ and Bronze plans. But the question is if this is worth the additional cost. So let’s see how the major features of the Bronze plan and the Platinum+ stand against each other:

What are the takeaways here? One, the plans have similar benefits on most key features. The Bronze does have an additional waiting period for pre existing diseases, but the recent IRDAI directive should change the maximum waiting period across industry to 3 years. 

Two, the no claim bonus (Booster+ feature) provides more coverage under Platinum - but as we have repeatedly mentioned, we hold the view that a no claim bonus is not a replacement of coverage with certainty. The better way to increase your cover with certainty and with affordable premiums is to get a super top up plan. 

For example, let’s say someone in their 20s buys basic health insurance for a sum insured of Rs.5 lakh. In their 40s, they want to increase this to Rs 15 lakh. But they see that they have a no-claim bonus of Rs.10 lakh available with the basic policy. Does this mean that they don’t have to do anything additional to get that cover of Rs 15 lakh? We don’t think so. The Rs.15 lakh cover is conditional. A few claims can deplete the no claim bonus and the coverage of the basic plan will reset to the original Rs.5 lakh. 

Therefore, one needs to look beyond just immediate premium savings. 

Under the ‘Lock the Clock’ feature, in the event of making a claim, the policy premiums will continue to rise with age, just like any other policy. Given that you started out with the more expensive plan already, the premiums that you will fall back to will steadily be on the higher side compared to other plans of the policy.

Even if one didn’t make a claim for 20 years, it is not clear from a simple savings on premium basis whether locking the clock is always beneficial. For example, In the case of a 25 year old who doesn't have to make a claim for 20 years - he/she will still be paying a premium of Rs.10,783 itself at age 45 in Titanium+. Meanwhile, the Bronze plan will see the premium increase to Rs.13,210. 

But if a claim has to be made at this point, the premium of Titanium+ will change to Rs.16,164 -  which is Rs.2,954 more than the Bronze plan premium. Further, any savings made in the past 20 years will be reset at an accelerated pace as premiums will be revised each year on renewal according to age hereafter.

Essentially, to benefit from locking the premium, you will need to delay making a claim as much as possible. This may result in you hesitating to make a claim, based on how much you may have to bear in additional premium outgo - for example, you may start to wonder if making a claim of Rs.40,000 is worth paying Rs.6,000 more yearly premium hereafter. 

This, in our view, negates the purpose of taking on a health policy; while some health policies have co-payment clauses where you need to fork out an initial amount, these are clearly defined and are easier to work with. While deciding whether to bear the (full) cost of a low-value bill to save future premiums, there is always the uncertainty of being forced to make a high value claim in the future that invalidates the long term premium savings in the calculations.

For the family floater plan, it makes even less sense to pay the higher premium just to lock the clock as the probability of making a claim increases with more people in the policy.

Other policy drawbacks

The abundance of sub-plans, features, and add-ons makes the Niva Bupa ReAssure complex, requiring you to navigate through various combinations. Next, although the policy covers robotic surgeries, there is a maximum limit of Rs. 1,00,000 per claim for all treatments, except for total radical prostatectomy, cardiac surgeries, partial nephrectomy, and surgeries for malignancies.

The waiting period for pre-existing diseases is 4 years for Bronze and Gold plans; the recent directive on health insurance policies should however reduce it to 3 years. The waiting period for other plans is 3 years, which is longer than that of many comparable policies.

Niva Bupa ReAssure - Final Take

The ability to lock premiums at entry age is a nice feature to have, particularly if you’re looking to take a policy when young. However, this feature alone shouldn't be the sole reason to purchase a health insurance policy as premiums are high to begin with and will steadily move higher once a claim is made.

Therefore, you need to look at Niva Bupa ReAssure in terms of the other features it offers and not the premium freezing advantage. The ones we consider essential are at least single private AC room coverage, no copayments, restoration of sum insured, and reasonable maximum waiting period. On this count, the Bronze plan presents a compelling offering in our opinion. This plan has economical premiums as well. While it comes with a 4 year waiting period - longer than industry average - the recent directives should make this 3 years. 

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8 thoughts on “Prime Review – Niva Bupa Reassure 2.0”

  1. Really appreciate you folks writing this review for Reassure 2.0! My insurance renewal was coming up and this helped.

  2. Well i guess when it comes to Health Insurance companies, no one is a saint.
    I have been having an HDFC ERGO Health Insurance policy for over 14 years with a SI of 5L and have had no claims made so far. Upon seeking a migration request to Optima Secure variant, i am told that minumim SI that can be taken is 10L (even when i am seeking for 5L cover). On asking for a reason to explain why are they seeking higher SI, there is no response. I dont even know if there is any protection for an end consumer from such arbiterary decisions been imposed by the insurer. IRDAI can at best intervene only for claims that are rejected i am told. On matters such as i have experienced there are no guidelines. Sad but true.

  3. sanjay.singh23

    Health insurance purchased online or directly without the help or advice of an agent in India is a grave blunder. The ground realities are harsh as the insured and their family are often at the receiving end during claims as the processes ae harrowing with no timelines and accountability.

  4. Thanks for this review/analysis. Some of drawbacks mentioned (higher premium, limit for robotic surgery etc.) are better/addressed in the new Aspire plan. It would help if you can provide your analysis on Aspire plan as well.

  5. A feed back regarding the NIVA BUPA reassure plan, i being a policy holder for 3 years without a claim, their Customer support is pathetic ,few practical difficulties are mentioned here, do not go for this company, they do not have any method to make a complaint, they do not reply to emails, for existing customers there is no point of contact, the phone number given by them is not a toll free number it is a chargeable number , airtel post paid subscriber can only make calls , prepaid number cannot call the 1860xxxxx number as it is chargeable,no intimation notice about the policy renewal, you have no point of contact to know details about your plan,change in plan e.t.c

    1. Thanks – customer service is also an important element to consider as we assess the product/service.

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The client may notify us of his/her wish to cancel his/her subscription by sending an email to [email protected]. The client must provide at least 5 business days advance notice for this to be implemented.

Refunds: There can be no cancellation and refund of subscription fee paid once the subscription is active, other than as stated in Clause 8 of these Terms. If the client is entitled to a refund as specified under Clause 8 of these Terms, the RA will credit that refund to the card or other payment method used by the client to submit payment, unless it has expired - in which case the RA will contact the client to proceed with the refund. If we do issue a refund or credit due to circumstances outside the obligations specified under Clause 8, we are under no obligation to issue the same or a similar refund in the future.

General disclaimers: The recommendations made herein in the Research Services are expression of views and/or opinions and should not be deemed or construed to be advice for the purpose of purchase or sale of any security, nor a solicitation or offering on any investment/ trading opportunity on behalf of the company, AMC, insurance company, or issuer of security referred to herein.

The content and research reports generated by the RA does not constitute or is not intended to constitute an offer to buy or sell, or a solicitation to an offer to buy or sell financial products, units or securities.

The information/ opinion/ views mentioned in research reports or by the RA are not meant to serve as a professional guide to the client or recipients of this Report. The research report, recommendation, or any other content published by the RA do not assure or guarantee any minimum or fixed returns to the client or recipients of the reports/ recommendations/ content.

Use of this information is at the client’s own risk. The client must make his/ her own investment decisions based on his/her specific investment objective and financial position and using such independent advisors as he/she believes necessary. The services rendered by the RA are on a best-effort basis. All information in the content or research report of the RA is provided on an as is basis. Information is believed to be reliable but the RA does not warrant its completeness or accuracy and expressly disclaim all warranties and conditions of any kind, whether express or implied.

While due care has been taken to ensure that the disclosures, information, and opinions given are fair and reasonable, PrimeInvestor Financial Research Pvt Ltd and/or none of its officers, directors, partners, employees, agents, subsidiaries, affiliates or business associates shall be liable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way whatsoever from the information/ opinions/ views contained in the research report and recommendations that form part of the Research Service, and/or mails, social media or notifications issued by PrimeInvestor Financial Research Pvt Ltd or any other agency appointed/authorised by PrimeInvestor Financial Research Pvt Ltd. Returns and performance figures mentioned in the research report represent past performance and should not be constituted to be future returns or guaranteed returns.

Any agreements, transactions or other arrangements made between the client and any third party named on (or linked to from) the Website are at your own responsibility and entered into at your own risk. Any information that you receive via the Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you. Market price information may be rounded up/down and therefore may not be entirely accurate.

The purpose of these disclosures is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research Services before onboarding.

History, present business and background: PrimeInvestor Financial Research Private Limited is registered with SEBI as Research Analyst with registration no. INH200008653. The Research Analyst got its registration on August 19, 2021 and is engaged in offering research and recommendation services.

Disciplinary history: There are no pending material litigations or legal proceedings against the Research Analyst. As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made thereunder against the Research Analyst relating to Research Analyst services.

Details of the RA's associates: No associates.

Usage of Website Content: This Website is controlled and operated by the RA. All material, including research reports, recommendations, portfolios, ratings, lists of financial products, illustrations, statements, opinions, views, photographs, products, images, artwork, designs, text, graphics, logos, button icons, images, audio and video clips and software (collectively, “Content”) are protected by copyrights, trademarks and other intellectual property rights that are owned and controlled by the RA or by other parties that have licensed their material to us.

Except where otherwise agreed in writing with the RA, material on the Website is solely for the client’s personal, non-commercial use. Except as provided below, the client must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by e-mail or other electronic means and whether directly or indirectly and the client must not assist any other person to do so.

Without the prior written consent of the RA, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights, and is prohibited. Any use for which the client receives any remuneration, whether in money or otherwise, is a commercial use for the purposes of these Terms.

The client may occasionally distribute a copy of a research report, or a portion of the same, from the Website in non-electronic form to a few individuals without charge, provided the client includes all copyright and other proprietary rights notices in the same form in which the notices appear, original source attribution, and the phrase “Used with permission from PrimeInvestor Financial Research Pvt. Ltd.”

While the client may occasionally download and store research reports or information from the Website for his/her personal use, he/she may not otherwise provide others with access to the same. The foregoing does not apply to any sharing functionality we provide through the Website that expressly allows the client to share Content or links to Content with others. In addition, the client may not use Content he/she has downloaded for personal use to develop or operate an automated trading system or for data or text mining.

The client agrees not to rearrange or modify the Content available through the Website. The client agrees not to display, post, frame, or scrape the Content for use on another website, app, blog, product or service, except as otherwise expressly permitted by these Terms. You agree not to create any derivative work based on or containing the research products and Content. The framing or scraping of or in-line linking to the Services or any Content contained thereon and/or the use of webcrawler, spidering or other automated means to access, copy, index, process and/or store any Content made available on or through the Services other than as expressly authorized by us is prohibited.

The client further agrees to abide by exclusionary protocols (e.g., Robots.txt, Automated Content Access Protocol (ACAP), etc.) that may be used in connection with the Research Services. The client may not access parts of the Research Services to which he/she is not authorized, or attempt to circumvent any restrictions imposed on your use or access of the Services.

As a general rule, the client may not use the Content, including without limitation, any Content made available through one of our RSS Feeds, in any commercial product or service, without our express written consent.

The client may not create apps, extensions, or other products and services that use our Content without our permission. The client may not aggregate or otherwise use our Content in a manner that could reasonably serve as a substitute for a subscription to the Website.

The client may not access or view the Services with the use of any scripts, extensions, or programs that alter the way the Services are displayed, rendered, or transmitted to you without our written consent.

The client agrees not to use the Services for any unlawful purpose. We reserve the right to terminate or restrict the client's access to the Website if, in our opinion, the client's use of the Services may violate any laws, regulations or rulings, infringe upon another person's rights or violate these Terms.

Prohibited content: The Website includes comments sections, blogs and other interactive features that allow interaction among clients and between clients and the RA. We call the information posted by or contributed by users “Contributed Content.” In the course of availing of the Research Services or uploading any post or comment on the Website, the client shall not post any Contributed Content that (i) contains nude, semi-nude, sexually suggestive photos, (ii) tends or is likely to abuse, harass, threaten, impersonate or intimidate other users of the Website and/or Research Services, (iii) is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely to use or have access to the Website and/or Services, or (iv) otherwise violates, is prohibited or restricted by applicable law, rule or regulation, is offensive or illegal or violates the rights of, harms or threatens the safety of other users of the Website and/or Services (collectively “Prohibited Content”).

We reserve the right to cease to provide the client with the Research Services or access to the Website, or terminate your subscription, with immediate effect and without notice and liability, for violating these Terms, applicable law, rules or regulations and reserves the right to remove Prohibited Content which is in violation of these Terms, or is otherwise abusive, illegal or disruptive. The determination of whether any content constitutes Prohibited Content, violates these Terms, or is otherwise abusive illegal or disruptive, is subject to the sole determination of the Firm.

Changes to Research Services: We are constantly endeavouring to improve the quality of Research Services provided to our clients. Due to this, the form and nature of the Research Services provided may change from time to time without any prior notice to the client. We reserve the right to introduce and initiate new features, functionalities, components to the Website and/or Research Services and/or change, alter, modify, or discontinue existing ones without any prior notice to the client.

Warranty and liability disclaimer: The Website, Research Services, and all the materials and services, included on or otherwise made available to the client through this Website is provided by the RA on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the foregoing paragraph, the RA does not warrant that:

  • This Website and/or Research Services will be constantly available, or available at all;
  • The information on this Website or provided through the Research Services is complete, true, accurate or not misleading; or
  • The quality of any products, services, information, or other material that you obtain through the Website or Services will meet your expectations.

The RA, to the fullest extent permitted by law, disclaims all warranties, whether express or implied, including the warranty of merchantability, fitness for particular purpose and non-infringement. The RA makes no warranties about the accuracy, reliability, completeness, or timeliness of the Website, Research Services, Content, Contributed Content, Services, software, text, graphics and links.

The RA does not warrant that this Website, Research Services, information, content, materials, or any other material included on or otherwise made available to you through this Website, their servers, or electronic communication sent by the RA are free of viruses or other harmful components.

Nothing on this Website constitutes, or is meant to constitute, advice of any kind.

Indemnification: The client:

  1. Represents, warrants and covenants that no materials of any kind provided by him/her will:
    1. Violate, plagiarise, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or
    2. Contain libellous, Prohibited Content or other unlawful material;
  2. Hereby agree to indemnify, defend and hold harmless the RA and all of the RA’s officers, directors, owners, agents, customers/clients, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including, without limitation, reasonable advocate’s fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by the client of these Terms or the foregoing representations, warranties and covenants. The client shall cooperate as fully as reasonably required in the defence of any such claim. The RA reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by the client.

Applicable law: This Website, including the Content and Contributed Content and information contained herein, and the provision of Research Services shall be governed by the Securities and Exchange Board of India, laws of the Republic of India and the courts of Chennai, India which shall retain exclusive jurisdiction to entertain any proceedings in relation to any disputes arising out of the same. As such, the laws of India shall govern any transaction completed using this Website.

Information gathered and tracked: Information submitted or collected on the Website or pursuant to the use of the Services is stored in a database. Specifically, we store the username, name, e-mail address, contact number, as submitted or collected on our Website or through the provision of the Research Services. We may use such information to send out occasional promotional materials, including alerts on new Services available, or other promotional and marketing material relating to our clients and customers.

In accordance with the Information Technology Act 2000, the name and the details of the Grievance Officer at PrimeInvestor is provided below:

Mr. Srikanth Meenakshi
PrimeInvestor Financial Research Pvt. Ltd., Registered office: 659, 4th Avenue, D-Sector, Anna Nagar Western Extension, Chennai 600 101.
Email: [email protected]

11. Mandatory notice:

Clients shall be requested to go through Do’s and Don’ts while dealing with RA as specified in SEBI master circular no. SEBI/HO/MIRSD-POD-1/P/CIR/2024/49 dated May 21, 2024 or as may be specified by SEBI from time to time.

12. Optional Centralised Fee Collection Mechanism:

SEBI has operationalized a centralized fee collection mechanism for IA and RA. Under this mechanism, clients shall pay fees to IAs/RAs through a designated platform/portal administered by a recognized Administration and Supervision body. This is an optional mechanism for the registered entities. At this time, PrimeInvestor has opted out of this fee collection mechanism. Therefore, all subscription payments for the Research Services will be through the modes as specified in Clause 5 of these Terms.

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