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How anyone can attain financial freedom


September 9, 2021

Financial Freedom is a term that means different things to different people. But to simplify, can we call it the stage in one’s life when money is no longer a source of worry? This again means different things to different persons. A very rich man may be financially sated. An ascetic may also be in the same situation. So let me stop splitting hairs. Let us use this term with reference to people who are not born with a golden spoon (enough wealth for a few generations) and have to work for a living and make their way up the money tree. I suspect most of us will fall in this category.

Financial Freedom

When does one reach financial freedom? I would say it is at that point in time when you stop initiating new savings and investment plans to create wealth. You are at that stage where things seem to be going well and you no longer have to worry about that extra lunch bill or that unplanned holiday or a sudden medical emergency. You may still be working, but you are at peace with your financial situation. Now your worries are more tuned towards which stock to dabble in, which car to buy or which cause to support. Let me exclude from this discussion, the noble persons who have simplified life and are absolute minimalists and therefore don’t have financial goals.

Financial freedom is a wonderful thing to attain. From my personal life, I can only say that I got there thanks to equities and real estate. And patience. Holding on to investments for twenty years and more lets compound arithmetic do its job. In this article, I’ve tried to share learnings from my personal experience on attaining financial freedom. 

As one goes through life’s journey, there are many financial milestones. Some of them are totally avoidable, but not for those who conform to societal norms forced on them by tradition and customs. Most of the milestones may be fully avoidable, but then, not many will choose to ignore social pressures, even though no one is going to help you in any way.

To get to financial freedom, you will need to begin the journey with financial planning. Savings is the first step. When you transform savings into investments, it helps you get to financial freedom a bit sooner. 

Let me not get tangled up in excel sheets. Instead, let me talk about what kind of risks we assume in our investments as we progress along our earnings cycle. And some thoughts on the kind of assets we should be looking at.

The Early Earning Years

In this stage, the first (and easy) thing to do is to open a PPF (Public Provident Fund) account and plough money into it regularly. It is probably the investment with the lowest risk and as of now is tax exempt on maturity. If you can spare the money, start with the maximum permissible amount in PPF. Ideally, continue this for 25 years. 

The next investment I would suggest is a monthly SIP in an index ETF. As your income rises, put in higher amounts in the SIP. This is the vehicle you should look to for real wealth creation. If you are very savvy about the market, invest every month instead of an automated SIP. I have generally found that buying the ETF directly often gets a lower price than what an automatic SIP does. 

This will go a long way towards funding your retirement, provided you start with the first paycheck. What I find is that most people put off their savings and investment plans for too long after they start to earn. Compound interest works in favour of an early start. The sooner you start, the less money is needed to be invested to reach financial freedom. The accompanying excel illustrates how much the start date matters in deciding your accumulated corpus.

Importance of start date in deciding your accumulated corpus (Excel Download)

While you invest towards long term goals, it is important to keep, at any time, in bank fixed deposits or in liquid funds some cash that will take care of a year’s normal expenses. Some may think six months is enough. It depends on your sleep habits.

Where stocks fit in

As your disposable income grows, you can consider putting away something in direct equities too. To build a portfolio of potential winners, the rule is to invest decent amounts per investment and not to sell them for twenty years, unless the basic premise on which you invested, changes. Or if there is fraud.

For example, if you think that a new product or technology is such that it can be scaled up over time and you can find out that the promoter/management is not bad, you can put in some money. But it has to be that money which will not cause you pain, if it goes to zero. Finding multi-baggers is a matter of luck. You may pick ten stocks and two may become that. But this subject demands a seperate discussion. (You can read more about multibaggers here along with a real life case study of a multibagger).

And other assets

So what other assets should make it to your portfolio? I personally think, contrary to conventional wisdom, that real estate and gold should also be a part of one’s investment journey. One house ideally with a home loan in a good location is a minimum. As your income rises, your loan liability will look smaller. Thus there is no harm in stretching yourself when you are young. India does not provide you with enough stock of rental homes that one can do away with owning a home.

Even if you think your parents have given you a home, you should consider buying another in a good location. This is because a second home can solve most of the retirement worries. It can give you rental income (hence the stress on location) or can be sold after retirement.  

Gold? Go for an ETF or other paper gold. How much? Say around ten percent of your savings/investments on a regular basis. 

I do not know enough about cryptos or NFTs so will not comment on that. 

Employees Provident Fund or EPF is a statutory saving that is thrust on every employee. I personally think it is a good savings route, so if you can, do not disturb it and let it give you something on retirement. Recently the government has made interest on EPF contributions beyond Rs.2.5 lakh per annum as taxable which somewhat reduces the past attractiveness of this vehicle. Further, in today’s economy, in the era of contract labour, not everyone will have the benefit of a statutory PF.

Health Insurance

Health is probably the single biggest concern one should have. Even if your employer covers you for health insurance, I would urge that everyone take a separate policy, early in life. At a later stage, you may change jobs and the cover will vanish. Health insurers will not cover what they refer to as ‘pre-existing’ conditions. This makes a strong case for buying an independent health insurance policy as early as possible.

Once you retire, you may not find it easy to buy a policy. You could start with a modest policy of five to ten lakh rupees. Over time, your cover will grow and you can go for top-ups later in life. Health insurance is an expenditure. It is not an investment. So do not crib about it.

Life Insurance

This is a very controversial subject. If you have dependents and not enough wealth to take care of them, a term insurance policy is a necessary expenditure. Buy for as much as you can afford. Once you feel that you are financially secure and that you have provided for your dependents, you can simply stop paying. Do not buy an insurance policy disguised as an investment.  Money back, endowment etc are destroyers of wealth. A mutual fund is a far more efficient investment vehicle.

Mathematically, one can do without life insurance. It is a price one pays for the fear of early death. So, let us consider it as a necessary expenditure and make it efficient. One day, when a ‘negotiable’ term policy is available, it would be worth considering.

How much is enough for financial freedom

Different excel sheet practitioners will give you different numbers. This will depend on your lifestyle expectations. Some people are never satisfied and will go on saving, forgetting to have a life. There are ants and there are grasshoppers. In general, one needs a house to stay. Money for daily living. Money for lifestyle comforts. And a cover for health. Of course, there is this monster called inflation. So what you think is enough, will probably become clearer to you as you near your retirement

Use the ‘rule of 72’. If you are 30 and at current prices need Rs.50,000 every month (beyond your house and health), and think inflation will be six percent per annum, this 50K will become 100K per month when you are 42 (double in 12 years) and 200K when you are 54, or 400 K when you are 68 and 800K per month when you are 80! At 30, it is difficult to visualize the math. 

Along your investment journey, you will have your societal lifestyle costs- car, childrens’ education, their marriage and regular social or customary events. Putting down everything in an excel sheet is useful, if you are not the fuss-budget type. Often, we cannot change what we earn. We can probably adjust our lifestyles and change what we save and invest. One trap to avoid is to change the risk profile or risk laddering of our investments simply to get a higher return. 
Estimating returns is a tough thing and is not in our control. I would urge people to read this old classic “The Richest Man in Babylon”. While it is a period book, the principles are no different today.

Borrowing money

The ONLY borrowing one should ever do in life is to take a housing loan. Any other borrowing is a path to financial ruin. Credit card debt, personal loans, loans against shares, properties etc will land you in a soup. Sometimes, one is compelled to borrow for some family emergencies. But the outcome is never good. 

In my view, the worst kind of borrowing is to borrow for the marriage of a child. I have seen families getting ruined by this. They are forced to sell their homes as the loan repayment pressures build up. While people are sentimental about spending on final rites/rituals, I find that it can be debilitating for many. At my parents’ obsequies, I realized that the money spent on these rituals far exceeded anything I had spent on them when they were alive! But social pressure and fear of the unknown do push us hard.

Lending money

Often, many people cannot say ‘no’ when a family member or a friend asks for money. And often, some of it will not come back. Personally, I ask myself one question before giving an answer. “Will it hurt me or bother me if the money does not come back?”. If the answer is “yes” then I do not give money. Does not matter if that relationship is lost. Never lend money if you are the worrying type. Another bit of wisdom learnt from life. Never give money without consulting your spouse. It is important that both of you have the same attitude to money.

The lifestyle questions

No financial plan can be enough if our lifestyle demands are beyond our earnings. No recommendations here, except that ‘it is your life’. 

In a country that has no social security, we have to think about our non-earning years. In today’s circumstances, the post-working years can sometimes be as long as the earning years. The joint family system has been confined to the pages of history. All families are ‘nuclear’. It is each one for herself/himself.

Seek help early

It is good that you speak to and engage a financial advisor as early in life as possible. Stick to the advisor. And do not grudge paying fees. They will give you guidance and perspective on savings and investment. Even if you are working in the financial services sector. Ideally, I would engage an advisor who does not have any product to sell. The road to financial freedom is simple. Starting early can save you considerable agony in later years.

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Any agreements, transactions or other arrangements made between the client and any third party named on (or linked to from) the Website are at your own responsibility and entered into at your own risk. Any information that you receive via the Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you. Market price information may be rounded up/down and therefore may not be entirely accurate.

The purpose of these disclosures is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research Services before onboarding.

History, present business and background: PrimeInvestor Financial Research Private Limited is registered with SEBI as Research Analyst with registration no. INH200008653. The Research Analyst got its registration on August 19, 2021 and is engaged in offering research and recommendation services.

Disciplinary history: There are no pending material litigations or legal proceedings against the Research Analyst. As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made thereunder against the Research Analyst relating to Research Analyst services.

Details of the RA's associates: No associates.

Usage of Website Content: This Website is controlled and operated by the RA. All material, including research reports, recommendations, portfolios, ratings, lists of financial products, illustrations, statements, opinions, views, photographs, products, images, artwork, designs, text, graphics, logos, button icons, images, audio and video clips and software (collectively, “Content”) are protected by copyrights, trademarks and other intellectual property rights that are owned and controlled by the RA or by other parties that have licensed their material to us.

Except where otherwise agreed in writing with the RA, material on the Website is solely for the client’s personal, non-commercial use. Except as provided below, the client must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by e-mail or other electronic means and whether directly or indirectly and the client must not assist any other person to do so.

Without the prior written consent of the RA, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights, and is prohibited. Any use for which the client receives any remuneration, whether in money or otherwise, is a commercial use for the purposes of these Terms.

The client may occasionally distribute a copy of a research report, or a portion of the same, from the Website in non-electronic form to a few individuals without charge, provided the client includes all copyright and other proprietary rights notices in the same form in which the notices appear, original source attribution, and the phrase “Used with permission from PrimeInvestor Financial Research Pvt. Ltd.”

While the client may occasionally download and store research reports or information from the Website for his/her personal use, he/she may not otherwise provide others with access to the same. The foregoing does not apply to any sharing functionality we provide through the Website that expressly allows the client to share Content or links to Content with others. In addition, the client may not use Content he/she has downloaded for personal use to develop or operate an automated trading system or for data or text mining.

The client agrees not to rearrange or modify the Content available through the Website. The client agrees not to display, post, frame, or scrape the Content for use on another website, app, blog, product or service, except as otherwise expressly permitted by these Terms. You agree not to create any derivative work based on or containing the research products and Content. The framing or scraping of or in-line linking to the Services or any Content contained thereon and/or the use of webcrawler, spidering or other automated means to access, copy, index, process and/or store any Content made available on or through the Services other than as expressly authorized by us is prohibited.

The client further agrees to abide by exclusionary protocols (e.g., Robots.txt, Automated Content Access Protocol (ACAP), etc.) that may be used in connection with the Research Services. The client may not access parts of the Research Services to which he/she is not authorized, or attempt to circumvent any restrictions imposed on your use or access of the Services.

As a general rule, the client may not use the Content, including without limitation, any Content made available through one of our RSS Feeds, in any commercial product or service, without our express written consent.

The client may not create apps, extensions, or other products and services that use our Content without our permission. The client may not aggregate or otherwise use our Content in a manner that could reasonably serve as a substitute for a subscription to the Website.

The client may not access or view the Services with the use of any scripts, extensions, or programs that alter the way the Services are displayed, rendered, or transmitted to you without our written consent.

The client agrees not to use the Services for any unlawful purpose. We reserve the right to terminate or restrict the client's access to the Website if, in our opinion, the client's use of the Services may violate any laws, regulations or rulings, infringe upon another person's rights or violate these Terms.

Prohibited content: The Website includes comments sections, blogs and other interactive features that allow interaction among clients and between clients and the RA. We call the information posted by or contributed by users “Contributed Content.” In the course of availing of the Research Services or uploading any post or comment on the Website, the client shall not post any Contributed Content that (i) contains nude, semi-nude, sexually suggestive photos, (ii) tends or is likely to abuse, harass, threaten, impersonate or intimidate other users of the Website and/or Research Services, (iii) is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely to use or have access to the Website and/or Services, or (iv) otherwise violates, is prohibited or restricted by applicable law, rule or regulation, is offensive or illegal or violates the rights of, harms or threatens the safety of other users of the Website and/or Services (collectively “Prohibited Content”).

We reserve the right to cease to provide the client with the Research Services or access to the Website, or terminate your subscription, with immediate effect and without notice and liability, for violating these Terms, applicable law, rules or regulations and reserves the right to remove Prohibited Content which is in violation of these Terms, or is otherwise abusive, illegal or disruptive. The determination of whether any content constitutes Prohibited Content, violates these Terms, or is otherwise abusive illegal or disruptive, is subject to the sole determination of the Firm.

Changes to Research Services: We are constantly endeavouring to improve the quality of Research Services provided to our clients. Due to this, the form and nature of the Research Services provided may change from time to time without any prior notice to the client. We reserve the right to introduce and initiate new features, functionalities, components to the Website and/or Research Services and/or change, alter, modify, or discontinue existing ones without any prior notice to the client.

Warranty and liability disclaimer: The Website, Research Services, and all the materials and services, included on or otherwise made available to the client through this Website is provided by the RA on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the foregoing paragraph, the RA does not warrant that:

  • This Website and/or Research Services will be constantly available, or available at all;
  • The information on this Website or provided through the Research Services is complete, true, accurate or not misleading; or
  • The quality of any products, services, information, or other material that you obtain through the Website or Services will meet your expectations.

The RA, to the fullest extent permitted by law, disclaims all warranties, whether express or implied, including the warranty of merchantability, fitness for particular purpose and non-infringement. The RA makes no warranties about the accuracy, reliability, completeness, or timeliness of the Website, Research Services, Content, Contributed Content, Services, software, text, graphics and links.

The RA does not warrant that this Website, Research Services, information, content, materials, or any other material included on or otherwise made available to you through this Website, their servers, or electronic communication sent by the RA are free of viruses or other harmful components.

Nothing on this Website constitutes, or is meant to constitute, advice of any kind.

Indemnification: The client:

  1. Represents, warrants and covenants that no materials of any kind provided by him/her will:
    1. Violate, plagiarise, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or
    2. Contain libellous, Prohibited Content or other unlawful material;
  2. Hereby agree to indemnify, defend and hold harmless the RA and all of the RA’s officers, directors, owners, agents, customers/clients, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including, without limitation, reasonable advocate’s fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by the client of these Terms or the foregoing representations, warranties and covenants. The client shall cooperate as fully as reasonably required in the defence of any such claim. The RA reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by the client.

Applicable law: This Website, including the Content and Contributed Content and information contained herein, and the provision of Research Services shall be governed by the Securities and Exchange Board of India, laws of the Republic of India and the courts of Chennai, India which shall retain exclusive jurisdiction to entertain any proceedings in relation to any disputes arising out of the same. As such, the laws of India shall govern any transaction completed using this Website.

Information gathered and tracked: Information submitted or collected on the Website or pursuant to the use of the Services is stored in a database. Specifically, we store the username, name, e-mail address, contact number, as submitted or collected on our Website or through the provision of the Research Services. We may use such information to send out occasional promotional materials, including alerts on new Services available, or other promotional and marketing material relating to our clients and customers.

In accordance with the Information Technology Act 2000, the name and the details of the Grievance Officer at PrimeInvestor is provided below:

Mr. Srikanth Meenakshi
PrimeInvestor Financial Research Pvt. Ltd., Registered office: 659, 4th Avenue, D-Sector, Anna Nagar Western Extension, Chennai 600 101.
Email: [email protected]

11. Mandatory notice:

Clients shall be requested to go through Do’s and Don’ts while dealing with RA as specified in SEBI master circular no. SEBI/HO/MIRSD-POD-1/P/CIR/2024/49 dated May 21, 2024 or as may be specified by SEBI from time to time.

12. Optional Centralised Fee Collection Mechanism:

SEBI has operationalized a centralized fee collection mechanism for IA and RA. Under this mechanism, clients shall pay fees to IAs/RAs through a designated platform/portal administered by a recognized Administration and Supervision body. This is an optional mechanism for the registered entities. At this time, PrimeInvestor has opted out of this fee collection mechanism. Therefore, all subscription payments for the Research Services will be through the modes as specified in Clause 5 of these Terms.

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