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A winning stock portfolio: It is all about getting these two things right


April 3, 2022

Your stock portfolio would typically have one of these two approaches to investing: a concentrated portfolio approach (8-10 stocks) or a more diversified one (15-20).  Consequently, a portfolio may have 5% to 12% allocation to a single stock depending on the portfolio size.

There is a lot of academic research material available on diversified vs. concentrated portfolio and how much diversification should one consider in a portfolio. Robert G Hagstrom in his book “Warren Buffett Portfolio” has given clear insights on concentrated vs diversified portfolios and beyond what size the benefit of diversification begins to fade away

You can also read the article by Aarati Krishnan on how to build a stock portfolio

winning stock portfolio

Whatever be your approach, when it comes to the actual performance of your portfolio, you just need to get two things right to hold a winning stock portfolio.

They are:

  1. Riding the winners
  2. Cutting the losers

But this is easier said than done. In reality, it is the most difficult thing to practice. This is because stock market reactions, stock specific events and behavioural biases push investors to get rid of winners early and hold on to losers until it is too late.

The best results of this approach can be seen in stock portfolios of successful investors where one stock or few stocks form significant share of their portfolio over a longer period of time. Please note that this does not mean that they took concentrated exposures. It became concentrated over time.

This article will be an attempt to help you understand how to hold a winning portfolio – one where you manage to hold on to the winners while cutting down on the losers without dela

Winning stock portfolio: Riding the winners

This is the most critical aspect for a portfolio to outperform as only a few stocks in many portfolios typically deliver unexpectedly high returns, while a good number go wrong. While you may identify good stocks, the question is always about how long to hold on to them.

How long to ride the winners?

The most renowned practitioner of long-term investing, Warren Buffett, once said “our favourite holding period is forever”.

According to him, so long as an investment in a company is doing well, backed by growth along with quality of growth, the idea should be to hold them in the portfolio for a long period of time.  Quality of growth refers to the ability of a company to grow its earnings with high capital efficiency (RoCE) for an extended period of time.

Let us take a random portfolio (concentrated) of 8 stocks and see how it performs if we allow winners to ride. Assume that higher risk/ lower capitalisation stocks have been given lower weights in the portfolio.

In the context of this discussion, we are considering a rising market scenario, which has been the case most of the time in our stock market. The period considered is only 3 years – just for the sake of illustrating – although your focus should be a much longer term.

In the illustration above you can see how winners can make a big change to the portfolio! Stock A with 15% initial allocation grew to 25% at the end of 3 years as it delivered 3.4 times. Stock Z, on the other hand reduced from 10% allocation to 3% as it did not deliver. The underperformers automatically end up with lower weights as the portfolio grows.

Quite often, we see this “riding the winners” strategy playing out well in individual investors’ portfolio than in fund portfolios. This is either due to a concentrated approach or because individual investors allow the stocks to gain concentration with time, without trimming them. On the other hand, fund portfolios generally start with very low allocation or keep trimming their allocation in a stock beyond a certain point. Mutual funds are also constrained by the fact they have a cap on individual stock holding.

In Rakesh Jhunjhunwala’s portfolio as of 31st December 2021, post the stellar listing of Star Health and Metro Brands, these two stocks along with Titan formed 66% of his portfolio.  In the case of renowned investor Warren Buffett’s, Apple formed 47% of his portfolio after quadrupling in 4 years.

But did they start with such high allocation to those stocks? NO. It is the approach of “riding the winners” that allowed such stocks to form a disproportionate share of their portfolios.

But sitting and watching such huge profits, when there is a risk of them evaporating in a correction, may not be easy. It is important to take a balanced view. If the winners have become far better companies than in the beginning with significant tailwinds (positive changes in industry/ business/ management) in their favour, it may still be worthy of retaining them at higher allocation than in the beginning. But what if you bought a stock at 20/30 PE and it is trading at 100 PE now?

PE re-rating is a definite case with all big winners and in such a case it merits trimming the position as well. If it is a commodity stock, it requires even more attention in terms of knowing the commodity cycle. Consequently, laying an upper cap of 15-25% of the portfolio versus original allocation of 5-12% (depending on portfolio size) can help to trim some positions while still riding them. This is a better approach than having absolute return targets alone.

Motilal Oswal 13th wealth creation study that discusses about Great, Good & Gruesome businesses may help you get an idea on how to assess if a good company is getting better. This, in conjunction with other wealth creation studies such as the 17th WC study on Economic Moat, 19th WC study on Growth and 24th WC study on Management Integrity can provide significant insights to assess improvement of companies. You can get all wealth creation studies in the below link: Motilal Oswal Private Wealth (motilaloswalpwm.com)

Of-course such higher allocation may not be acceptable from a diversification and risk-management point of view. But it is a trade-off that an investor has to make.  

Charlie Munger once remarked;

“The academics have done a terrible disservice to intelligent investors by glorifying the idea of diversification. Because I just think the whole concept is literally almost insane. It emphasises feeling good about not having your investment results depart very much from average investment results”.

When it comes to decision making, here’s an example to highlight. Rakesh Jhunjhunwala, at one point of time, owned 10% of equity shares of TITAN which he brought down over a period of time to 5% now. Still the stock is 33% of his portfolio. Being an investor who respects valuations, he trimmed his positions in last few years, but the stock continued to surprise.  As it gained size, the narrative only got better in the market leading to acceptance by a large pool of investors.

 So, starting with a diversified portfolio of stocks with disciplined allocation and allowing the winners to ride the portfolio could work in your favour.

Getting rid of behavioural biases

Having pointed out the benefit of “riding the winners” and sticking to an allocation plan to ride them, let’s get into the toughest part of dealing with it, the behavioural biases. Market corrections and the uncertainties or some random chain of events can force investors to get out of the winners. Let us look at some of those behavioural biases.

#1 Risk aversion/loss aversion

What if you are sitting at 10X returns in a stock and it suddenly falls 30% ? This is where the real test happens in ‘riding the winners’. And surviving such tests makes a big difference. Many studies suggest that 95% of investors exit due to risk aversion/loss aversion and only 5% hang around for long.  Many of the top wealth creators had gone through phases of significant corrections of 30-60% during their journey - be it Infosys or ICICI Bank or Bajaj finance or Larsen & Toubro. Those who held through such periods, built wealth.

#2 Paying attention to price movements

Investors have a habit of frequently checking their portfolios. The more frequently you check, the more you will find the urge to react to the ups and downs of the market.

Paying more attention to earnings growth, future prospects and valuation of companies than market price movements can help ride the winners better.  This may be the reason why the biggest wealth creators from stocks are Promoters followed by HNI investors and ESOP holders while stock analysts come at the end (as an analyst I am forced to deal with market noises and new ideas that can tempt me to react to the ups and downs of the market).

ESOP holders may not be in touch with markets even as trust and confidence in a brand that they are familiar with, helps them overcome the urge to react to price fluctuations.

All put together, riding the winners calls for multiple qualities in an investor from understanding the businesses and valuations to surviving adverse circumstances and staying away from market noises through several market cycles. It is difficult, but there is no short cut to achieve superior returns. The next best option is to settle for market returns.

Winning stock portfolio: Cutting down on losers

When should you exit a stock that is underperforming? This is undoubtedly the next most difficult part in portfolio management.  While you may pick every stock with the intention of generating returns, a few calls will definitely go wrong. It is important to have a plan to cut down such losers.

Let’s take the earlier illustration again. How much is the loss on the biggest loser (Stock Z) as a % of the portfolio? It is 2% on the portfolio value at the end of 3 years. But if you look at the individual stock it is 40% down from its cost! We tend to look at this huge absolute loss (loss aversion) and that prevents us from taking any further decision on the stock, leaving it to drag the portfolio.  But, this can only lead to bad end results, as explained further.

When the original investment thesis on a stock is no longer valid or things start going downhill for a company there is little point in sticking to a stock. The steady decline in a stock price may be due to adverse government policies, corporate actions, growth disappointment, increasing competition, faulty capital allocation decisions, change in business cycles, cash flow issues, scams and so on. Acquisitions and diversifications are also other key factors to watch out for. It is important to understand the impact of such events:

  • Whether such events are material enough to alter the long-term thesis of the company that you held to.
  • Or whether they are temporary issues in the business cycle or industry that a company can tide over.

Emotional decision to hold on to losers can lead to permanent loss of capital. In the above illustration, the loser stock might have given warning sign earlier itself when the absolute loss was only 20% or 30%.

We have seen instances of investors losing 50%-90% of their capital starting from the tech boom in 2000 to the infra/capex boom in 2008 and more recently the new tech boom. Let’s take some examples of such boom and bust.

Below is the chart of JP Associates, once considered an infrastructure behemoth. From being a construction company, it diversified into power, real estate, BOT projects and cement, all on debt.  Infrastructure was a fascinating story post Y2K. The stock of this company was also fancied then. While it did crash like most other stocks in 2008, the stock rallied a good bit as the 1:2 bonus issue in 2009 made investors believe in the story and stay put (may be an idea borrowed from the bonus issue of Reliance Power! Read our article on what bonus issue really means here).

Since then, the debt reduction plan in 2013 and finally the sale of cement plants saw relief rallies in the stock. If investors blindly trusted the short market rallies and held or even averaged, they would have lost more ultimately. As the company reduced debt and market cheered, only the sceptics knew that there was little value left in the assets as the valuable ones were sold. The debt reduction distracted the vital fact that what was left in the company were assets that could not be sold! So, the future business was at risk!

Here’s another example: Below is the chart of HCC (Hindustan Construction), the architect of Bandra-Worli sea link, often referred to as an engineering marvel.  Here too, when a debt-ridden company issues bonus shares, investors hang around with hopes But things went downhill as its mega luxury real estate project, Lavasa, ended badly.

Being a new entrant in to stock market in 2007, I was also fascinated by the infrastructure stories until a senior investor asked me two questions:

  • what is the probability that  the order book will get executed and on time?
  • what is the guarantee that they will receive money upon execution of all orders?

These exactly turned out to be the pain points for many infrastructure companies later on.

Unlike DHFL or Suzlon or Yes Bank that lost 90% of value in just a year, the stocks we mentioned earlier took longer time to wipe out investors’ wealth. But the end result was the same.

The above examples are instances of stock calls going fundamentally wrong. Even if your pick was not a bad one, it now makes sense to ponder over the quantum of losses. If you lose 50% or more on a stock, then you need to make 100% returns to recoup the capital itself (Rs.100 to Rs.50 is 50% while back to Rs. 100 requires 100% gain).  This emphasises the importance of taking a review of losers as early as possible.

But the good news is that in a portfolio approach, the pain is much lower as a it still offers significant leeway to cut the loser and re-invest the money somewhere else.

Sometimes, your portfolio itself will show which ones need to be reviewed to pare exposures. You may see in the illustration above that each of those losing stocks have just become 3-5% of the portfolio while the overall portfolio has doubled. So, the tail often reflects the ones to be taken for review to cut down exposure.

Having pointed out the importance of cutting down on losers, what may stand against doing it are few behavioural biases as follows:

  • Sunk cost fallacy: It describes our tendency to follow through on an endeavour if we have already invested time, effort, or money into it. In the case of a poorly performing stock, since a lot of money is invested already, we may have tendency to put more money into it and average down the cost.  
  • Loss Aversion: It is a cognitive bias, which explains why individuals feel the pain of loss twice as intensively than the equivalent pleasure of gain. As a result, we may have a tendency to hold on to loss making investments rather than booking the losses. Over a period of time, this may lead to a long tail of loss-making stocks that act as a drag on returns.
  • Confirmation bias: Confirmation bias is the tendency to search for, interpret, favour, and recall information in a way that confirms or supports one's prior beliefs or values. It causes us to only take the information that is consistent with your theory and discard everything that does not align with it and finally holding on to loss making investments. In the age of social media, you will find enough information that may support your bias.         

Cutting losers requires you to first get rid of the loss aversion bias taking into account any change in your thesis of the company. While riding the winners will give upside to the portfolio, cutting the losers is critical to get rid of unproductive investments that may be a drag on returns.

 As famous investor and hedge fund manager George Soros once said; "It's not whether you're right or wrong, but how much money you make when you're right and how much you lose when you're wrong”.

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Subscription and access to content services fall under the purview of Goods and Services Tax (GST) as per the current indirect taxation policy, Government of India. Unless otherwise indicated, prices stated on our website are exclusive of applicable GST, any applicable value added tax (VAT) or other sales taxes. We are a business-to-consumer (B2C) service provider and we do not commit to provide any input tax credit on GST charged on subscription to our Research Service.

We may change the Subscription Fees and charges then in effect, or add new fees or charges which will take effect at the end of the client’s subscription period, by giving notice in advance and an opportunity to cancel renewal of the subscription.

Subscription Access & Renewal: Subscription to the Website commences immediately on the realisation of payment of the Subscription Fees. Subscriptions are set to be renewed automatically at the end of the subscription period.

Unless the client notifies us before the end of his/her subscription period, or the client cancels the auto-renewal mandate within the period specified by law, that the client does not wish to renew his/her subscription, the client’s subscription will renew for the period defined by the client’s subscription plan. We will charge the subscription using the same payment method that you previously used.

Although the client may notify to us his/her intention to his/her subscription, such notice will only take effect at the end of his/her then current subscription period, and he/she will not receive a refund other than as set out under Clause 8 in these Terms.

The client may notify us of his/her wish to cancel his/her subscription by sending an email to [email protected]. The client must provide at least 5 business days advance notice for this to be implemented.

Refunds: There can be no cancellation and refund of subscription fee paid once the subscription is active, other than as stated in Clause 8 of these Terms. If the client is entitled to a refund as specified under Clause 8 of these Terms, the RA will credit that refund to the card or other payment method used by the client to submit payment, unless it has expired - in which case the RA will contact the client to proceed with the refund. If we do issue a refund or credit due to circumstances outside the obligations specified under Clause 8, we are under no obligation to issue the same or a similar refund in the future.

General disclaimers: The recommendations made herein in the Research Services are expression of views and/or opinions and should not be deemed or construed to be advice for the purpose of purchase or sale of any security, nor a solicitation or offering on any investment/ trading opportunity on behalf of the company, AMC, insurance company, or issuer of security referred to herein.

The content and research reports generated by the RA does not constitute or is not intended to constitute an offer to buy or sell, or a solicitation to an offer to buy or sell financial products, units or securities.

The information/ opinion/ views mentioned in research reports or by the RA are not meant to serve as a professional guide to the client or recipients of this Report. The research report, recommendation, or any other content published by the RA do not assure or guarantee any minimum or fixed returns to the client or recipients of the reports/ recommendations/ content.

Use of this information is at the client’s own risk. The client must make his/ her own investment decisions based on his/her specific investment objective and financial position and using such independent advisors as he/she believes necessary. The services rendered by the RA are on a best-effort basis. All information in the content or research report of the RA is provided on an as is basis. Information is believed to be reliable but the RA does not warrant its completeness or accuracy and expressly disclaim all warranties and conditions of any kind, whether express or implied.

While due care has been taken to ensure that the disclosures, information, and opinions given are fair and reasonable, PrimeInvestor Financial Research Pvt Ltd and/or none of its officers, directors, partners, employees, agents, subsidiaries, affiliates or business associates shall be liable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way whatsoever from the information/ opinions/ views contained in the research report and recommendations that form part of the Research Service, and/or mails, social media or notifications issued by PrimeInvestor Financial Research Pvt Ltd or any other agency appointed/authorised by PrimeInvestor Financial Research Pvt Ltd. Returns and performance figures mentioned in the research report represent past performance and should not be constituted to be future returns or guaranteed returns.

Any agreements, transactions or other arrangements made between the client and any third party named on (or linked to from) the Website are at your own responsibility and entered into at your own risk. Any information that you receive via the Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you. Market price information may be rounded up/down and therefore may not be entirely accurate.

The purpose of these disclosures is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research Services before onboarding.

History, present business and background: PrimeInvestor Financial Research Private Limited is registered with SEBI as Research Analyst with registration no. INH200008653. The Research Analyst got its registration on August 19, 2021 and is engaged in offering research and recommendation services.

Disciplinary history: There are no pending material litigations or legal proceedings against the Research Analyst. As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made thereunder against the Research Analyst relating to Research Analyst services.

Details of the RA's associates: No associates.

Usage of Website Content: This Website is controlled and operated by the RA. All material, including research reports, recommendations, portfolios, ratings, lists of financial products, illustrations, statements, opinions, views, photographs, products, images, artwork, designs, text, graphics, logos, button icons, images, audio and video clips and software (collectively, “Content”) are protected by copyrights, trademarks and other intellectual property rights that are owned and controlled by the RA or by other parties that have licensed their material to us.

Except where otherwise agreed in writing with the RA, material on the Website is solely for the client’s personal, non-commercial use. Except as provided below, the client must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by e-mail or other electronic means and whether directly or indirectly and the client must not assist any other person to do so.

Without the prior written consent of the RA, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights, and is prohibited. Any use for which the client receives any remuneration, whether in money or otherwise, is a commercial use for the purposes of these Terms.

The client may occasionally distribute a copy of a research report, or a portion of the same, from the Website in non-electronic form to a few individuals without charge, provided the client includes all copyright and other proprietary rights notices in the same form in which the notices appear, original source attribution, and the phrase “Used with permission from PrimeInvestor Financial Research Pvt. Ltd.”

While the client may occasionally download and store research reports or information from the Website for his/her personal use, he/she may not otherwise provide others with access to the same. The foregoing does not apply to any sharing functionality we provide through the Website that expressly allows the client to share Content or links to Content with others. In addition, the client may not use Content he/she has downloaded for personal use to develop or operate an automated trading system or for data or text mining.

The client agrees not to rearrange or modify the Content available through the Website. The client agrees not to display, post, frame, or scrape the Content for use on another website, app, blog, product or service, except as otherwise expressly permitted by these Terms. You agree not to create any derivative work based on or containing the research products and Content. The framing or scraping of or in-line linking to the Services or any Content contained thereon and/or the use of webcrawler, spidering or other automated means to access, copy, index, process and/or store any Content made available on or through the Services other than as expressly authorized by us is prohibited.

The client further agrees to abide by exclusionary protocols (e.g., Robots.txt, Automated Content Access Protocol (ACAP), etc.) that may be used in connection with the Research Services. The client may not access parts of the Research Services to which he/she is not authorized, or attempt to circumvent any restrictions imposed on your use or access of the Services.

As a general rule, the client may not use the Content, including without limitation, any Content made available through one of our RSS Feeds, in any commercial product or service, without our express written consent.

The client may not create apps, extensions, or other products and services that use our Content without our permission. The client may not aggregate or otherwise use our Content in a manner that could reasonably serve as a substitute for a subscription to the Website.

The client may not access or view the Services with the use of any scripts, extensions, or programs that alter the way the Services are displayed, rendered, or transmitted to you without our written consent.

The client agrees not to use the Services for any unlawful purpose. We reserve the right to terminate or restrict the client's access to the Website if, in our opinion, the client's use of the Services may violate any laws, regulations or rulings, infringe upon another person's rights or violate these Terms.

Prohibited content: The Website includes comments sections, blogs and other interactive features that allow interaction among clients and between clients and the RA. We call the information posted by or contributed by users “Contributed Content.” In the course of availing of the Research Services or uploading any post or comment on the Website, the client shall not post any Contributed Content that (i) contains nude, semi-nude, sexually suggestive photos, (ii) tends or is likely to abuse, harass, threaten, impersonate or intimidate other users of the Website and/or Research Services, (iii) is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely to use or have access to the Website and/or Services, or (iv) otherwise violates, is prohibited or restricted by applicable law, rule or regulation, is offensive or illegal or violates the rights of, harms or threatens the safety of other users of the Website and/or Services (collectively “Prohibited Content”).

We reserve the right to cease to provide the client with the Research Services or access to the Website, or terminate your subscription, with immediate effect and without notice and liability, for violating these Terms, applicable law, rules or regulations and reserves the right to remove Prohibited Content which is in violation of these Terms, or is otherwise abusive, illegal or disruptive. The determination of whether any content constitutes Prohibited Content, violates these Terms, or is otherwise abusive illegal or disruptive, is subject to the sole determination of the Firm.

Changes to Research Services: We are constantly endeavouring to improve the quality of Research Services provided to our clients. Due to this, the form and nature of the Research Services provided may change from time to time without any prior notice to the client. We reserve the right to introduce and initiate new features, functionalities, components to the Website and/or Research Services and/or change, alter, modify, or discontinue existing ones without any prior notice to the client.

Warranty and liability disclaimer: The Website, Research Services, and all the materials and services, included on or otherwise made available to the client through this Website is provided by the RA on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the foregoing paragraph, the RA does not warrant that:

  • This Website and/or Research Services will be constantly available, or available at all;
  • The information on this Website or provided through the Research Services is complete, true, accurate or not misleading; or
  • The quality of any products, services, information, or other material that you obtain through the Website or Services will meet your expectations.

The RA, to the fullest extent permitted by law, disclaims all warranties, whether express or implied, including the warranty of merchantability, fitness for particular purpose and non-infringement. The RA makes no warranties about the accuracy, reliability, completeness, or timeliness of the Website, Research Services, Content, Contributed Content, Services, software, text, graphics and links.

The RA does not warrant that this Website, Research Services, information, content, materials, or any other material included on or otherwise made available to you through this Website, their servers, or electronic communication sent by the RA are free of viruses or other harmful components.

Nothing on this Website constitutes, or is meant to constitute, advice of any kind.

Indemnification: The client:

  1. Represents, warrants and covenants that no materials of any kind provided by him/her will:
    1. Violate, plagiarise, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or
    2. Contain libellous, Prohibited Content or other unlawful material;
  2. Hereby agree to indemnify, defend and hold harmless the RA and all of the RA’s officers, directors, owners, agents, customers/clients, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including, without limitation, reasonable advocate’s fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by the client of these Terms or the foregoing representations, warranties and covenants. The client shall cooperate as fully as reasonably required in the defence of any such claim. The RA reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by the client.

Applicable law: This Website, including the Content and Contributed Content and information contained herein, and the provision of Research Services shall be governed by the Securities and Exchange Board of India, laws of the Republic of India and the courts of Chennai, India which shall retain exclusive jurisdiction to entertain any proceedings in relation to any disputes arising out of the same. As such, the laws of India shall govern any transaction completed using this Website.

Information gathered and tracked: Information submitted or collected on the Website or pursuant to the use of the Services is stored in a database. Specifically, we store the username, name, e-mail address, contact number, as submitted or collected on our Website or through the provision of the Research Services. We may use such information to send out occasional promotional materials, including alerts on new Services available, or other promotional and marketing material relating to our clients and customers.

In accordance with the Information Technology Act 2000, the name and the details of the Grievance Officer at PrimeInvestor is provided below:

Mr. Srikanth Meenakshi
PrimeInvestor Financial Research Pvt. Ltd., Registered office: 659, 4th Avenue, D-Sector, Anna Nagar Western Extension, Chennai 600 101.
Email: [email protected]

11. Mandatory notice:

Clients shall be requested to go through Do’s and Don’ts while dealing with RA as specified in SEBI master circular no. SEBI/HO/MIRSD-POD-1/P/CIR/2024/49 dated May 21, 2024 or as may be specified by SEBI from time to time.

12. Optional Centralised Fee Collection Mechanism:

SEBI has operationalized a centralized fee collection mechanism for IA and RA. Under this mechanism, clients shall pay fees to IAs/RAs through a designated platform/portal administered by a recognized Administration and Supervision body. This is an optional mechanism for the registered entities. At this time, PrimeInvestor has opted out of this fee collection mechanism. Therefore, all subscription payments for the Research Services will be through the modes as specified in Clause 5 of these Terms.

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