Aarati Krishnan

Head - Insurance and Investments

About Aarati

Aarati is a leading voice in the Indian financial services space. She has been tracking and writing about the entire gamut of financial products and regulations for over 25 years now. Aarati was among a select few analysts in the country, tracking and analysing mutual funds, way back in 1994. She was also among the few to voice concerns over US-64 before its collapse. She is currently Editorial Consultant for the Hindu Business Line and was earlier a consulting editor for Value Research Online. For her pioneering work in writing on financial services and the economy, she was awarded the Shriram Sanlam award for excellence in Financial Journalism thrice.

Aarati brings with her a detailed understanding of the world of personal finance from the perspectives of the industry, regulators, government, and, most importantly, the investor. She has always been a strong voice speaking out on behalf of the retail investor and saver and a passionate advocate for greater transparency and customer-friendly innovations from financial product manufacturers. Aarati will lead the insurance and investment products verticals at PrimeInvestor as a consultant.

Aarati is a cost accountant and management graduate.

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Watch Aarati talk about her financial journey

Aarati's recent articles

Is it time to invest in US equities?
Markets
Aarati Krishnan

Is it time to invest in US equities?

US stock indices have started a fresh bout of declines. This has led smart investors to ask if they should be bargain-hunting US equities at this juncture. The answer depends on where the US economy and earnings are heading.

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Stock investing and the boiling frog syndrome
Stocks
Aarati Krishnan

Stock investing and the boiling frog syndrome

If you are interested in psychology or behavioural economics, you’d surely have come across the boiling frog syndrome. The theory goes that if you try to dunk a frog in a pot of boiling water, it will immediately jump out. But if you place it in cool water and slowly heat up the pot, the frog will ignore the small changes in temperature and simply boil to death. 

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Prime Review: TN Power Finance and Infrastructure Fixed Deposit
Bonds & Deposits
Aarati Krishnan

Prime Review: TN Power Finance and Infrastructure Fixed Deposit

When interest rates on bank deposits hit rock-bottom in the last few years, the fixed deposit (FD) programme from Tamil Nadu Power Finance and Infrastructure Corporation (TNPFIC) turned quite a hit. This NBFC owned by the Tamil Nadu Government offers high interest rates of 7-8% on FDs and has a friendly online interface, making it very popular with fixed income seekers and seniors. We have received a number of queries from many of you, about this deposit.  

Premium article available only to subscribers.

Premium article available only to subscribers.

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6 ways to identify deposit scams
Bonds & Deposits
Aarati Krishnan

6 ways to identify deposit scams

Some folks still have a fatal fascination for ‘better-than-FD’ returns advertised by unregulated entities – whether it is cryptocurrency exchanges offering interest rates of 12-14% on staking one’s crypto holdings, or peer-to-peer lending platforms promising you a 14% return from becoming part of a lending club. Informal entities ranging from unregistered chit funds run to the street corner jeweller tempt you to ‘deposit’ money with them promising high returns. 

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