Aarati Krishnan

Head - Insurance and Investments

About Aarati

Aarati is a leading voice in the Indian financial services space. She has been tracking and writing about the entire gamut of financial products and regulations for over 25 years now. Aarati was among a select few analysts in the country, tracking and analysing mutual funds, way back in 1994. She was also among the few to voice concerns over US-64 before its collapse. She is currently Editorial Consultant for the Hindu Business Line and was earlier a consulting editor for Value Research Online. For her pioneering work in writing on financial services and the economy, she was awarded the Shriram Sanlam award for excellence in Financial Journalism thrice.

Aarati brings with her a detailed understanding of the world of personal finance from the perspectives of the industry, regulators, government, and, most importantly, the investor. She has always been a strong voice speaking out on behalf of the retail investor and saver and a passionate advocate for greater transparency and customer-friendly innovations from financial product manufacturers. Aarati will lead the insurance and investment products verticals at PrimeInvestor as a consultant.

Aarati is a cost accountant and management graduate.

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Aarati's recent articles

bank fd
Bonds & Deposits
Aarati Krishnan

9 things to look before you choose your bank FD

With the economy looking up and interest rates likely to rise again, safety-seeking investors may like
to shop around for bank deposits offering attractive rates. But as we had explained in an earlier
article, given the way deposit insurance works in India, it simply isn’t worth it to take risks with your
bank deposits for slightly higher rates. (Read this to know why https://primeinvestor.in/why-bank-
fixed-deposits-can-be-high-risk-too/)
But identifying a sound bank has become infinitely tougher post-Covid. Borrowers are just coming
out of a loan moratorium and banks are prevented from reporting their true bad loan picture due to
a Supreme Court standstill. If bad loan provisions get out of hand, some currently profitable banks
can turn loss-making or face capital shortfalls.

Read More »
loss-making stocks
Stocks
Aarati Krishnan

How to deal with loss-making stocks in your portfolio

When building a long-term equity portfolio, one common mistake that many of us make is to watch over our profit-making stocks with tender love and care, while orphaning our loss-making stocks. This, over time, leads to our portfolios featuring a few big winners but carrying a long tail of loser stocks that are down 80 or 90% from their buy price.

Read More »
stock portfolio
Stocks
Aarati Krishnan

How to build a stock portfolio

With our equity product Prime Stocks going live a couple of weeks ago, seasoned stock investors among our subscribers have begun sifting through our recommended list of Buys and stocks on our Watchlist.
But we’re also seeing questions pouring in from folks who are new to the concept of owning stocks directly and have owned only mutual funds or other kinds of investments so far.
If you’re new to stock investing or aren’t quite sure how our stock recommendations fit into your investment plans, we hope this article on constructing an equity portfolio will help you.

Read More »
agri-theme stock
Stocks
Aarati Krishnan

Stock Recommendation: An attractive earnings compounder

For investors seeking to play the agri-theme in India, the fertiliser industry must surely rank as the least attractive, with the government controlling selling prices of the end-product at artificially low levels (even in ‘decontrolled’ fertilisers), production losses met by Central subsidies, high import dependence for raw materials and the vagaries of the monsoon deciding sales.

Read More »
PFC bonds
Bonds & Deposits
Aarati Krishnan

Do PFC bonds make the cut? Which series to buy?

With bank deposit rates plumbing the depths, fixed income investors are hard-pressed to find investment options that can deliver better returns without big risks. Power Finance Corporation’s (PFC) retail offer of secured non-convertible debentures (NCDs) appears well-timed to capitalise on this need. But should you bite the bait? If yes, which of the 7 bond options is worth a look? An analysis.

Read More »

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