In an M&A, company A buys out company B, triggering positive and happy noises in the market. Share prices of both companies jump in joy on the announcement. The news then gets digested and analysed.ย Shareholders of both companies realise after a bit, that they should have sold out in the first few days after the announcement, rather than swallow stories of โsynergiesโ, โcost savingsโ, โmarket leadershipโ, โinorganic growthโ and other jargon that are usually peddled to sell mergers, in company releases and analyst reports.ย